Rascasse Audience Intelligence

Vietnamese cuisine Audience in Germany

A data profile of the people who buy, follow and care about Vietnamese cuisine in Germany — modelled from more than twelve digital signal sources. Vietnamese cuisine has an estimated audience of 1,447,615 people in Germany.

#15among Cuisine in Germany#2465among Topic in Germany#228in Food & Beverages

The average Vietnamese cuisine fan in Germany is 40.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Diners, Thai cuisine, Korean cuisine, with strongest over-indexing on Diners (5.74× the country average).

Demographically, the Vietnamese cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vietnamese cuisine fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Diners.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnamese cuisine profile in Germany.

Audience size
1.4M
in Germany
Gender
64.8%♀
35.2% male
Age
40.5
average years
Country rank
#4613
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese cuisine fans

64.8% are female, 35.2% are male, average age 40.5.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Vietnamese cuisine audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age40.5
Estimated audience size1,447,615
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Vietnamese cuisine audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Vietnamese cuisine audience comes from Germany.

Worldwide audience distribution share by country for Vietnamese cuisine
CountryShare
Japan11.9%
China10.3%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vietnamese cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K2.40×
02Bayern~500K2.34×
03Sachsen~100K2.09×
04Berlin~90K1.46×
05Brandenburg~60K1.25×
06Niedersachsen~200K1.12×
07Thüringen~40K1.04×
08Bremen~10K0.92×
09Nordrhein-Westfalen~300K0.88×
10Schleswig-Holstein~40K0.86×
11Saarland~10K0.82×
12Mecklenburg-Vorpommern~20K0.78×
13Sachsen-Anhalt~30K0.75×
14Baden-Württemberg~100K0.74×
15Hessen~80K0.70×
16Rheinland-Pfalz~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Vietnamese cuisine, Germany
0.64×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnamese cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnamese cuisine audience
#·InterestCategoryAffinity×
01Thai cuisineFood & Beverages9.90×
02Korean cuisineFood & Beverages9.10×
03Latin American cuisineFood & Beverages8.83×
04Middle Eastern cuisineFood & Beverages8.11×
05Go AsiaShopping7.95×
06Mexican cuisineFood & Beverages7.65×
07Indian cuisineFood & Beverages7.39×
08Greek cuisineFood & Beverages7.03×
09Spanish cuisineFood & Beverages6.75×
10Chinese cuisineFood & Beverages6.58×
11Fast casual restaurantsFood & Beverages5.88×
12DinersFood & Beverages5.74×
13Japanese cuisineFood & Beverages5.07×
14German cuisineFood & Beverages4.53×
15French cuisineFood & Beverages4.46×
16Italian cuisineFood & Beverages2.76×
17GmailInternet & Social Media2.27×
18McDonald'sFood & Beverages2.02×
19IKEAHome & Garden1.78×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnamese cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnamese cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Convenience OrientationPREMIUM1.53×
Healthy LifestyleBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnamese cuisine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.05×
IndividualismJOY1.06×
Sports ActivityPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnamese cuisine have in Germany?

Vietnamese cuisine has an estimated audience of 1,447,615 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Vietnamese cuisine fans?

64.8% of Vietnamese cuisine fans are female, 35.2% are male, with an average age of 40.5 years.

03

Which brands do Vietnamese cuisine fans like most?

Vietnamese cuisine fans show strongest brand affinity for Diners (5.74×), Thai cuisine (9.9×), and Korean cuisine (9.1×) over the country average.

04

Where do Vietnamese cuisine fans live in Germany?

Vietnamese cuisine fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnamese cuisine fans also like?

Beyond Vietnamese cuisine itself, the audience over-indexes on Thai cuisine (9.9×), Korean cuisine (9.1×), Fast casual restaurants (5.88×), and Go Asia (7.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Vietnamese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vietnamese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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