Vietnamese cuisine Audience in Germany
Vietnamese cuisine has an estimated audience of 1,447,615 people in Germany. 64.8% are female, 35.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diners, Thai cuisine, Korean cuisine, Fast casual restaurants, Mexican cuisine.
The average Vietnamese cuisine fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diners, Thai cuisine, Korean cuisine, with strongest over-indexing on Diners (5.74× the country average). Demographically, the Vietnamese cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Vietnamese cuisine fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 40.5 |
| Estimated audience size | 1,447,615 |
Audience persona
The typical Vietnamese cuisine fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Diners.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 308,941 | 0.98× |
| Bayern | 247,412 | 1.06× |
| Baden-Württemberg | 200,405 | 1.01× |
| Niedersachsen | 124,273 | 0.88× |
| Berlin | 109,099 | 1.69× |
| Sachsen | 93,861 | 1.32× |
| Hessen | 93,774 | 0.85× |
| Brandenburg | 80,250 | 1.79× |
| Schleswig-Holstein | 55,743 | 1.07× |
| Rheinland-Pfalz | 46,425 | 0.64× |
| Hamburg | 38,734 | 1.18× |
| Thüringen | 28,901 | 0.78× |
| Sachsen-Anhalt | 25,690 | 0.68× |
| Mecklenburg-Vorpommern | 15,063 | 0.55× |
| Bremen | 11,429 | 0.92× |
| Saarland | 10,399 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diners | 5.74× | Food & Beverages |
| Thai cuisine | 9.9× | Food & Beverages |
| Korean cuisine | 9.1× | Food & Beverages |
| Fast casual restaurants | 5.88× | Food & Beverages |
| Mexican cuisine | 7.65× | Food & Beverages |
| Go Asia | 7.95× | Shopping |
| Indian cuisine | 7.39× | Food & Beverages |
| Chinese cuisine | 6.58× | Food & Beverages |
| Latin American cuisine | 8.83× | Food & Beverages |
| Middle Eastern cuisine | 8.11× | Food & Beverages |
| Greek cuisine | 7.03× | Food & Beverages |
| German cuisine | 4.53× | Food & Beverages |
| Spanish cuisine | 6.75× | Food & Beverages |
| Japanese cuisine | 5.07× | Food & Beverages |
| French cuisine | 4.46× | Food & Beverages |
| IKEA | 1.78× | Home & Garden |
| Gmail | 2.27× | Internet & Social Media |
| Italian cuisine | 2.76× | Food & Beverages |
| Tagesschau | 1.52× | Movies & TV |
| Vegetarian cuisine | 2.2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.08 |
| Indulgence | JOY | 1.77 |
| Sustainability | BALANCE | 1.74 |
| DIY Mentality | THRILL | 1.74 |
| Healthy Lifestyle | BALANCE | 1.73 |
| Sports Activity | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.9% |
| China | 10.3% |
| United States | 8.4% |
See Vietnamese cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Vietnamese cuisine have in Germany?
Vietnamese cuisine has an estimated audience of 1,447,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vietnamese cuisine fans?
64.8% of Vietnamese cuisine fans are female, 35.2% are male, with an average age of 40.5 years.
Which brands do Vietnamese cuisine fans like most?
Vietnamese cuisine fans show strongest brand affinity for Diners (5.74×), Thai cuisine (9.9×), and Korean cuisine (9.1×) over the country average.
Where do Vietnamese cuisine fans live in Germany?
Vietnamese cuisine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 308,941), Bayern (reach 247,412), and Baden-Württemberg (reach 200,405). These three regions account for the largest share of the active audience.
What other brands do Vietnamese cuisine fans also like?
Beyond Vietnamese cuisine itself, the audience over-indexes on Thai cuisine (9.9×), Korean cuisine (9.1×), Fast casual restaurants (5.88×), and Mexican cuisine (7.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vietnamese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.