Business marketing Audience in Germany
Business marketing has an estimated audience of 2,749,348 people in Germany. 55.3% are female, 44.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen.
The average Business marketing fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Demographically, the Business marketing audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Business marketing fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.3 |
| Estimated audience size | 2,749,348 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,373 | 0.37× |
| Bayern | 162,174 | 0.37× |
| Hessen | 108,319 | 0.52× |
| Baden-Württemberg | 108,033 | 0.29× |
| Thüringen | 95,754 | 1.37× |
| Sachsen-Anhalt | 88,769 | 1.25× |
| Brandenburg | 86,193 | 1.01× |
| Niedersachsen | 85,225 | 0.32× |
| Rheinland-Pfalz | 84,927 | 0.62× |
| Mecklenburg-Vorpommern | 81,791 | 1.56× |
| Saarland | 79,829 | 2.36× |
| Bremen | 79,791 | 3.39× |
| Sachsen | 73,898 | 0.55× |
| Schleswig-Holstein | 72,737 | 0.74× |
| Berlin | 64,461 | 0.52× |
| Hamburg | 47,864 | 0.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.57 |
| Luxury Orientation | PREMIUM | 2.29 |
| Sustainability | BALANCE | 1.88 |
| Design Affinity | PREMIUM | 1.86 |
| Travelling | THRILL | 1.81 |
| Early Adopter Mentality | POWER | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| United Kingdom | 5.9% |
| Brazil | 5.4% |
See Business marketing audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.