Rascasse Audience Intelligence

Business marketing Audience in Brazil

A data profile of the people who buy, follow and care about Business marketing in Brazil — modelled from more than twelve digital signal sources. Business marketing has an estimated audience of 3,690,838 people in Brazil.

#95among Field of study in Brazil#1220among Topic in Brazil#247in Business & Career

The average Business marketing fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business marketing profile in Brazil.

Audience size
3.7M
in Brazil
Gender
57.8%♀
42.2% male
Age
41.0
average years
Country rank
#1857
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business marketing fans

57.8% are female, 42.2% are male, average age 41.0.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Business marketing audience in Brazil
MetricValue
Female57.8%
Male42.2%
Average age41.0
Estimated audience size3,690,838
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Business marketing audience in Brazil
Age bracketShare%
16-1912%
20-2921%
30-3924%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Business marketing audience comes from Brazil.

Worldwide audience distribution share by country for Business marketing
CountryShare
United States16.2%
United Kingdom5.9%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business marketing audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Business marketing fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~10K1.10×
02Tocantins~30K1.06×
03Paraíba~80K1.03×
04Mato Grosso~70K1.03×
05Sergipe~40K1.03×
06Mato Grosso do Sul~60K1.02×
07Alagoas~50K1.02×
08Piauí~50K1.02×
09Maranhão~90K1.01×
10Rio Grande do Norte~60K1.01×
11Rondônia~30K1.01×
12Amapá~10K1.01×
13Amazonas~60K1.00×
14Espírito Santo~80K0.99×
15Pernambuco~200K0.98×
16Pará~100K0.98×
17Federal District~60K0.98×
18Ceará~200K0.96×
19Goiás~100K0.96×
20Bahia~200K0.94×
21Rio Grande do Sul~200K0.94×
22Santa Catarina~200K0.94×
23Paraná~200K0.93×
24Minas Gerais~300K0.91×
25Rio de Janeiro~300K0.90×
26São Paulo~700K0.78×
27Acre0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Business marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Business marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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