A data profile of the people who buy, follow and care about Energy drinks in Poland — modelled from more than twelve digital signal sources. Energy drinks has an estimated audience of 1,484,217 people in Poland.
Energy drinks has an estimated audience of 1,484,217 people in Poland. 49.6% are female, 50.4% are male, average age 35.2. Top brand affinities: Poczta Polska, Auchan, Kaufland, Aldi, Rossmann.
Top brand affinities include Poczta Polska, Auchan, Kaufland, with strongest over-indexing on Poczta Polska (2.44× the country average).
Demographically, the Energy drinks audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Energy drinks fan in Poland is balanced, around 35.2 years old, with strong Individualism tendencies and a notable affinity for Poczta Polska.
The key figures that characterise the Energy drinks profile in Poland.
49.6% are female, 50.4% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 35.2 |
| Estimated audience size | 1,484,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 15% |
of the worldwide Energy drinks audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.6% |
| Japan | 7.5% |
| China | 6.8% |
The strongest cross-interests of the Energy drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 3.75× | ||
| 02 | Buy one, get one free | Shopping | 3.57× | ||
| 03 | Household goods | Home & Garden | 3.37× | ||
| 04 | E.Leclerc | Shopping | 3.12× | ||
| 05 | Purchase discount | Shopping | 3.07× | ||
| 06 | Red Bull | Food & Beverages | 2.94× | ||
| 07 | Cleaning | Home & Garden | 2.93× | ||
| 08 | Kitchen utensil | Home & Garden | 2.79× | ||
| 09 | Cat play and toys | Pets & Animals | 2.66× | ||
| 10 | Poczta Polska | Business & Career | 2.44× | ||
| 11 | Bricomarché | Home & Garden | 2.22× | ||
| 12 | Rossmann | Shopping | 2.08× | ||
| 13 | Aldi | Shopping | 2.02× | ||
| 14 | Orange | Technology & Electronics | 1.64× | ||
| 15 | Kaufland | Shopping | 1.61× | ||
| 16 | Betclic | Games | 1.61× | ||
| 17 | Auchan | Shopping | 1.59× | ||
| 18 | Carrefour | Shopping | 1.59× | ||
| 19 | KFC | Food & Beverages | 1.53× | ||
| 20 | Leroy Merlin | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.13× | |
| Social Media Usage | JOY | 0.96× | |
| Patriotism | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.26× | |
| Travelling | THRILL | 0.42× | |
| Design Affinity | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Energy drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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