A data profile of the people who buy, follow and care about Espresso in Poland — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 1,566,936 people in Poland.
Espresso has an estimated audience of 1,566,936 people in Poland. 61.6% are female, 38.4% are male, average age 40.6. Top brand affinities: Purchase discount, Kitchen utensil, Aldi, Household goods, Carrefour Market.
Top brand affinities include Purchase discount, Kitchen utensil, Aldi, with strongest over-indexing on Purchase discount (4.31× the country average).
Demographically, the Espresso audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Espresso fan in Poland is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Purchase discount.
The key figures that characterise the Espresso profile in Poland.
61.6% are female, 38.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 40.6 |
| Estimated audience size | 1,566,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Espresso audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
The strongest cross-interests of the Espresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spring cleaning | Home & Garden | 5.27× | ||
| 02 | Household goods | Home & Garden | 4.95× | ||
| 03 | Carrefour Market | Shopping | 4.85× | ||
| 04 | Buy one, get one free | Shopping | 4.62× | ||
| 05 | Purchase discount | Shopping | 4.31× | ||
| 06 | Cleaning | Home & Garden | 4.31× | ||
| 07 | Kitchen utensil | Home & Garden | 4.30× | ||
| 08 | Baby powder | Kids & Family | 4.03× | ||
| 09 | Housekeeping | Travel & Leisure | 3.91× | ||
| 10 | E.Leclerc | Shopping | 3.91× | ||
| 11 | Latte | Food & Beverages | 3.81× | ||
| 12 | Cat play and toys | Pets & Animals | 3.74× | ||
| 13 | Cappuccino | Food & Beverages | 3.12× | ||
| 14 | Bricomarché | Home & Garden | 2.61× | ||
| 15 | Rossmann | Shopping | 2.52× | ||
| 16 | Aldi | Shopping | 2.51× | ||
| 17 | Household | Home & Garden | 2.50× | ||
| 18 | Castorama | Shopping | 1.73× | ||
| 19 | Kaufland | Shopping | 1.68× | ||
| 20 | Auchan | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.18× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Individualism | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Design Affinity | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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