A data profile of the people who buy, follow and care about Soft drinks in Poland — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 1,692,522 people in Poland.
Soft drinks has an estimated audience of 1,692,522 people in Poland. 60.6% are female, 39.4% are male, average age 36.4. Top brand affinities: Outdoor recreation, Reading, Clothing, Consumer electronics, Auchan.
Top brand affinities include Outdoor recreation, Reading, Clothing, with strongest over-indexing on Outdoor recreation (1.81× the country average).
Demographically, the Soft drinks audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Soft drinks fan in Poland is more female, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Outdoor recreation.
The key figures that characterise the Soft drinks profile in Poland.
60.6% are female, 39.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 36.4 |
| Estimated audience size | 1,692,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Soft drinks audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jane Fonda | Movies & TV | 5.86× | ||
| 02 | Carrefour Market | Shopping | 3.12× | ||
| 03 | Unisex | Fashion & Accessoires | 2.95× | ||
| 04 | Household goods | Home & Garden | 2.81× | ||
| 05 | Purchase discount | Shopping | 2.56× | ||
| 06 | Cookbook | Food & Beverages | 2.46× | ||
| 07 | Kitchen utensil | Home & Garden | 2.43× | ||
| 08 | Bricomarché | Home & Garden | 2.01× | ||
| 09 | Rossmann | Shopping | 1.94× | ||
| 10 | Aldi | Shopping | 1.84× | ||
| 11 | Outdoor recreation | Sports | 1.81× | ||
| 12 | Reading | Literature | 1.67× | ||
| 13 | M jak miłość | Movies & TV | 1.67× | ||
| 14 | Kaufland | Shopping | 1.57× | ||
| 15 | Clothing | Fashion & Accessoires | 1.52× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.52× | ||
| 17 | Auchan | Shopping | 1.52× | ||
| 18 | Soccer | Sports | 1.50× | ||
| 19 | KFC | Food & Beverages | 1.50× | ||
| 20 | Biedronka | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Social Media Usage | JOY | 1.08× | |
| Early Adopter Mentality | POWER | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.68× | |
| Price Sensitivity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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