A data profile of the people who buy, follow and care about Soft drinks in United Arab Emirates — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 1,942,984 people in United Arab Emirates.
The average Soft drinks fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Khyber Pakhtunkhwa, Punjab, Pakistan, Prime Minister of Pakistan, with strongest over-indexing on Khyber Pakhtunkhwa (1.82× the country average).
Demographically, the Soft drinks audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Soft drinks fan in United Arab Emirates is more male, around 35.7 years old, with strong Social Media Usage tendencies and a notable affinity for Khyber Pakhtunkhwa.
The key figures that characterise the Soft drinks profile in United Arab Emirates.
36.7% are female, 63.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 35.7 |
| Estimated audience size | 1,942,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 35% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Soft drinks audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.07× | |
| 02 | Ras Al Khaimah | ~100K | 1.03× | |
| 03 | Emirate of Abu Dhabi | ~800K | 1.00× | |
| 04 | Fujairah | ~50K | 1.00× | |
| 05 | Emirate of Sharjah | ~400K | 0.98× | |
| 06 | Dubai | ~1M | 0.86× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandboarding | Sports | 2.72× | ||
| 02 | Octopus | Pets & Animals | 2.61× | ||
| 03 | Belly dance | Music & Radio | 1.92× | ||
| 04 | Khyber Pakhtunkhwa | Travel & Leisure | 1.82× | ||
| 05 | Durand Line | Travel & Leisure | 1.75× | ||
| 06 | Peshawar | Travel & Leisure | 1.72× | ||
| 07 | Kohat | Travel & Leisure | 1.72× | ||
| 08 | Geo News Urdu | Movies & TV | 1.71× | ||
| 09 | Balochistan, Pakistan | Travel & Leisure | 1.70× | ||
| 10 | ARY News | Movies & TV | 1.69× | ||
| 11 | Prime Minister of Pakistan | Politics & Society | 1.67× | ||
| 12 | Daily Pakistan | News | 1.62× | ||
| 13 | Bhojpuri language | Politics & Society | 1.61× | ||
| 14 | Punjab, Pakistan | Travel & Leisure | 1.55× | ||
| 15 | Buffet | Food & Beverages | 1.55× | ||
| 16 | Indo-Iranian languages | Politics & Society | 1.55× | ||
| 17 | Pakistan Standard Time | Topic | 1.55× | ||
| 18 | Iranian languages | Politics & Society | 1.54× | ||
| 19 | Afghanistan national cricket team | Sports | 1.51× | ||
| 20 | Toyota Land Cruiser | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Patriotism | CONSERVATISM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.84× |
Soft drinks has an estimated audience of 1,942,984 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
36.7% of Soft drinks fans are female, 63.3% are male, with an average age of 35.7 years.
Soft drinks fans show strongest brand affinity for Khyber Pakhtunkhwa (1.82×), Punjab, Pakistan (1.55×), and Prime Minister of Pakistan (1.67×) over the country average.
Soft drinks fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Punjab, Pakistan (1.55×), Prime Minister of Pakistan (1.67×), Bhojpuri language (1.61×), and ARY News (1.69×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.