A data profile of the people who buy, follow and care about Household in Poland — modelled from more than twelve digital signal sources. Household has an estimated audience of 1,847,066 people in Poland.
Household has an estimated audience of 1,847,066 people in Poland. 63.2% are female, 36.8% are male, average age 43.4. Top brand affinities: Do it yourself (DIY), Kitchenware, Department store, Toothbrush, Toothpaste.
Top brand affinities include Do it yourself (DIY), Kitchenware, Department store, with strongest over-indexing on Do it yourself (DIY) (6.6× the country average).
Demographically, the Household audience skews more female with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Household fan in Poland is more female, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Household profile in Poland.
63.2% are female, 36.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 43.4 |
| Estimated audience size | 1,847,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Household audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 8.42× | ||
| 02 | Colgate | Beauty & Wellness | 8.29× | ||
| 03 | Pringles | Food & Beverages | 7.22× | ||
| 04 | Toothbrush | Beauty & Wellness | 7.09× | ||
| 05 | Toothpaste | Beauty & Wellness | 6.88× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 6.60× | ||
| 07 | Department store | Shopping | 5.98× | ||
| 08 | Nespresso | Food & Beverages | 5.95× | ||
| 09 | Valentine's Day | Kids & Family | 5.86× | ||
| 10 | Potato chip | Food & Beverages | 5.32× | ||
| 11 | De'Longhi | Home & Garden | 4.72× | ||
| 12 | Kitchenware | Home & Garden | 4.42× | ||
| 13 | Bioderma | Beauty & Wellness | 4.02× | ||
| 14 | Love & Sex | Kids & Family | 3.48× | ||
| 15 | Pet store | Pets & Animals | 2.29× | ||
| 16 | Business class | Travel & Leisure | 2.19× | ||
| 17 | Pet food | Pets & Animals | 2.03× | ||
| 18 | Personal care | Health | 1.96× | ||
| 19 | Electronics | Technology & Electronics | 1.59× | ||
| 20 | RTV Euro AGD | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.25× | |
| Quality Awareness | PREMIUM | 1.85× | |
| Pet Ownership | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.97× | |
| Mindfulness | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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