A data profile of the people who buy, follow and care about Personal care in Poland — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 3,612,312 people in Poland.
Personal care has an estimated audience of 3,612,312 people in Poland. 74.8% are female, 25.2% are male, average age 40.0. Top brand affinities: Rossmann, Auchan, Kaufland, Aldi, Smyk.
Top brand affinities include Rossmann, Auchan, Kaufland, with strongest over-indexing on Rossmann (2.13× the country average).
Demographically, the Personal care audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Personal care fan in Poland is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Personal care profile in Poland.
74.8% are female, 25.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 40.0 |
| Estimated audience size | 3,612,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Personal care audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Purchase discount | Shopping | 2.46× | ||
| 02 | Kitchen utensil | Home & Garden | 2.34× | ||
| 03 | Facial | Beauty & Wellness | 2.22× | ||
| 04 | Rossmann | Shopping | 2.13× | ||
| 05 | Deichmann | Shopping | 2.00× | ||
| 06 | Organic product | Food & Beverages | 1.97× | ||
| 07 | Nail art | Beauty & Wellness | 1.89× | ||
| 08 | Smyk | Shopping | 1.88× | ||
| 09 | Aldi | Shopping | 1.85× | ||
| 10 | M jak miłość | Movies & TV | 1.85× | ||
| 11 | Sephora | Shopping | 1.82× | ||
| 12 | Manicure | Beauty & Wellness | 1.82× | ||
| 13 | Super Express | News | 1.68× | ||
| 14 | Cosmetology | Beauty & Wellness | 1.67× | ||
| 15 | Skin care | Beauty & Wellness | 1.63× | ||
| 16 | Natural product | Food & Beverages | 1.61× | ||
| 17 | Auchan | Shopping | 1.56× | ||
| 18 | Kaufland | Shopping | 1.55× | ||
| 19 | Skirt | Fashion & Accessoires | 1.55× | ||
| 20 | Biedronka | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.82× | |
| Need for Security | CONSERVATISM | 1.07× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.34× | |
| Healthy Lifestyle | BALANCE | 0.51× | |
| Urban Lifestyle | OPEN | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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