A data profile of the people who buy, follow and care about Personal care in Switzerland — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 1,629,323 people in Switzerland.
The average Personal care fan in Switzerland is 42.8 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Skin care, Hygiene, Zara, with strongest over-indexing on Skin care (1.94× the country average).
Demographically, the Personal care audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Personal care fan in Switzerland is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Skin care.
The key figures that characterise the Personal care profile in Switzerland.
66.4% are female, 33.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 42.8 |
| Estimated audience size | 1,629,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Personal care audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zug | ~20K | 1.17× | |
| 02 | Solothurn | ~50K | 1.13× | |
| 03 | Thurgau | ~50K | 1.06× | |
| 04 | Basel-Landschaft | ~40K | 1.05× | |
| 05 | Basel-City | ~70K | 1.04× | |
| 06 | Luzern | ~70K | 1.00× | |
| 07 | Ticino | ~70K | 0.99× | |
| 08 | Canton of St. Gallen | ~80K | 0.98× | |
| 09 | Canton of Geneva | ~100K | 0.97× | |
| 10 | Vaud | ~100K | 0.94× | |
| 11 | Aargau | ~100K | 0.94× | |
| 12 | Canton of Bern | ~100K | 0.89× | |
| 13 | Canton of Zürich | ~200K | 0.82× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nivea | Beauty & Wellness | 2.95× | ||
| 02 | Hygiene | Beauty & Wellness | 2.21× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.07× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.95× | ||
| 05 | Skin care | Beauty & Wellness | 1.94× | ||
| 06 | Sephora | Shopping | 1.91× | ||
| 07 | Moda Feminina | Fashion & Accessoires | 1.88× | ||
| 08 | Zara | Shopping | 1.84× | ||
| 09 | Eyelash | Beauty & Wellness | 1.84× | ||
| 10 | Natural product | Food & Beverages | 1.80× | ||
| 11 | Nail art | Beauty & Wellness | 1.80× | ||
| 12 | Manicure | Beauty & Wellness | 1.78× | ||
| 13 | Hair care | Beauty & Wellness | 1.74× | ||
| 14 | Pedicure | Beauty & Wellness | 1.74× | ||
| 15 | Permanent makeup | Beauty & Wellness | 1.73× | ||
| 16 | Organic product | Food & Beverages | 1.70× | ||
| 17 | Toddler | Kids & Family | 1.57× | ||
| 18 | Swarovski | Fashion & Accessoires | 1.57× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.52× | ||
| 20 | Ring (jewellery) | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Sustainability | BALANCE | 0.96× | |
| Travelling | THRILL | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Personal care has an estimated audience of 1,629,323 people in Switzerland, concentrated in Canton of Zürich and Vaud.
66.4% of Personal care fans are female, 33.6% are male, with an average age of 42.8 years.
Personal care fans show strongest brand affinity for Skin care (1.94×), Hygiene (2.21×), and Zara (1.84×) over the country average.
Personal care fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on Hygiene (2.21×), Zara (1.84×), Natural skin care (2.07×), and Hair care (1.74×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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