A data profile of the people who buy, follow and care about Personal care in Malaysia — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 3,707,972 people in Malaysia.
Personal care has an estimated audience of 3,707,972 people in Malaysia. 61.7% are female, 38.3% are male, average age 39.1. Top brand affinities: Kebaya, Bawal, Skin care, Scarf, Shawl.
Top brand affinities include Kebaya, Bawal, Skin care, with strongest over-indexing on Kebaya (2.21× the country average).
Demographically, the Personal care audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Personal care fan in Malaysia is more female, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kebaya.
The key figures that characterise the Personal care profile in Malaysia.
61.7% are female, 38.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 39.1 |
| Estimated audience size | 3,707,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Personal care audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foundation (cosmetics) | Beauty & Wellness | 2.26× | ||
| 02 | Kebaya | Fashion & Accessoires | 2.21× | ||
| 03 | Cleanser | Beauty & Wellness | 2.02× | ||
| 04 | Tudong | Fashion & Accessoires | 1.94× | ||
| 05 | Moisturizer | Home & Garden | 1.93× | ||
| 06 | Bridesmaid | Kids & Family | 1.93× | ||
| 07 | Scarf | Fashion & Accessoires | 1.89× | ||
| 08 | Headscarf | Fashion & Accessoires | 1.86× | ||
| 09 | Baju Kurung | Travel & Leisure | 1.84× | ||
| 10 | Bawal | Fashion & Accessoires | 1.83× | ||
| 11 | Facial | Beauty & Wellness | 1.77× | ||
| 12 | Sunscreen | Beauty & Wellness | 1.77× | ||
| 13 | Shawl | Fashion & Accessoires | 1.74× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.74× | ||
| 15 | Skin care | Beauty & Wellness | 1.66× | ||
| 16 | Breastfeeding | Kids & Family | 1.65× | ||
| 17 | Skirt | Fashion & Accessoires | 1.62× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 19 | Blouse | Fashion & Accessoires | 1.55× | ||
| 20 | Soap | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Individualism | JOY | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Family Orientation | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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