A data profile of the people who buy, follow and care about Household in United Arab Emirates — modelled from more than twelve digital signal sources. Household has an estimated audience of 1,544,093 people in United Arab Emirates.
The average Household fan in United Arab Emirates is 37.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Kitchenware, Microwave oven, Home improvement, with strongest over-indexing on Kitchenware (3.39× the country average).
Demographically, the Household audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Household fan in United Arab Emirates is more male, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Household profile in United Arab Emirates.
38.8% are female, 61.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 37.6 |
| Estimated audience size | 1,544,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 31% | |
| 30-39 | 34% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide Household audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
Where the Household audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.11× | |
| 02 | Emirate of Sharjah | ~400K | 1.05× | |
| 03 | Ras Al Khaimah | ~80K | 1.02× | |
| 04 | Fujairah | ~40K | 0.98× | |
| 05 | Emirate of Abu Dhabi | ~600K | 0.97× | |
| 06 | Dubai | ~900K | 0.77× |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.48× | ||
| 02 | Kitchenware | Home & Garden | 3.39× | ||
| 03 | Home automation | Technology & Electronics | 2.43× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.36× | ||
| 05 | Renovation | Home & Garden | 2.31× | ||
| 06 | Rail transport | Travel & Leisure | 2.15× | ||
| 07 | Garden furniture | Home & Garden | 2.03× | ||
| 08 | Credit (finance) | Business & Career | 1.94× | ||
| 09 | Cairo | Travel & Leisure | 1.87× | ||
| 10 | Retail banking | Business & Career | 1.83× | ||
| 11 | Algeria | Travel & Leisure | 1.82× | ||
| 12 | Mother's Day | Kids & Family | 1.82× | ||
| 13 | Scarf | Fashion & Accessoires | 1.79× | ||
| 14 | Chocolate cake | Food & Beverages | 1.76× | ||
| 15 | Innovation | Business & Career | 1.73× | ||
| 16 | Home improvement | Home & Garden | 1.67× | ||
| 17 | Sandwich | Food & Beverages | 1.58× | ||
| 18 | Morocco | Travel & Leisure | 1.54× | ||
| 19 | Candy | Food & Beverages | 1.54× | ||
| 20 | Child care | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.15× | |
| Career Orientation | POWER | 1.66× | |
| Family Orientation | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Household has an estimated audience of 1,544,093 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
38.8% of Household fans are female, 61.2% are male, with an average age of 37.6 years.
Household fans show strongest brand affinity for Kitchenware (3.39×), Microwave oven (3.48×), and Home improvement (1.67×) over the country average.
Household fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Household itself, the audience over-indexes on Microwave oven (3.48×), Home improvement (1.67×), Renovation (2.31×), and Cairo (1.87×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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