A data profile of the people who buy, follow and care about Baseball in South Africa — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 1,381,773 people in South Africa.
Baseball has an estimated audience of 1,381,773 people in South Africa. 44.4% are female, 55.6% are male, average age 36.7. Top brand affinities: Real Madrid C.F., MLB, Austin Martin, Kimi Antonelli, Tira, Israel.
Top brand affinities include Real Madrid C.F., MLB, Austin Martin, with strongest over-indexing on Real Madrid C.F. (1.51× the country average).
Demographically, the Baseball audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Baseball fan in South Africa is more male, around 36.7 years old, with strong Social Media Usage tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Baseball profile in South Africa.
44.4% are female, 55.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 36.7 |
| Estimated audience size | 1,381,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Baseball audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pittsburgh Pirates | Sports | 2.83× | ||
| 02 | Kimi Antonelli | Sports | 2.29× | ||
| 03 | MLB | Sports | 2.17× | ||
| 04 | Austin Martin | Sports | 2.17× | ||
| 05 | Chris Martin | Sports | 2.14× | ||
| 06 | Cincinnati Reds | Sports | 1.96× | ||
| 07 | Texas Rangers (baseball) | Sports | 1.93× | ||
| 08 | Boston Red Sox | Sports | 1.92× | ||
| 09 | Primatology | Pets & Animals | 1.80× | ||
| 10 | Virginia | Travel & Leisure | 1.76× | ||
| 11 | Cinema of Nigeria | Movies & TV | 1.65× | ||
| 12 | Jo-Wilfried Tsonga | Sports | 1.59× | ||
| 13 | Tira, Israel | Travel & Leisure | 1.52× | ||
| 14 | Hollywood Stars | Movies & TV | 1.52× | ||
| 15 | DJ Tira | Music & Radio | 1.52× | ||
| 16 | Semba | Music & Radio | 1.52× | ||
| 17 | Shem | Politics & Society | 1.52× | ||
| 18 | Real Madrid C.F. | Sports | 1.51× | ||
| 19 | Arda Güler | Sports | 1.51× | ||
| 20 | Franco Mastantuono | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Spirituality | BALANCE | 0.67× | |
| Patriotism | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.39× | |
| Travelling | THRILL | 0.53× | |
| Spirituality | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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