A data profile of the people who buy, follow and care about Baseball in Indonesia — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 3,177,911 people in Indonesia.
The average Baseball fan in Indonesia is 35.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Alexis (singer), Liga Champions, MLB, with strongest over-indexing on Alexis (singer) (2.07× the country average).
Demographically, the Baseball audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Baseball fan in Indonesia is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Baseball profile in Indonesia.
37.8% are female, 62.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 35.8 |
| Estimated audience size | 3,177,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Baseball audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
Where the Baseball audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~400K | 1.52× | |
| 02 | Bali | ~90K | 1.44× | |
| 03 | Banten | ~200K | 1.37× | |
| 04 | East Kalimantan | ~70K | 1.31× | |
| 05 | West Java | ~600K | 1.25× | |
| 06 | Special Region of Yogyakarta | ~70K | 1.23× | |
| 07 | South Kalimantan | ~50K | 1.22× | |
| 08 | East Java | ~400K | 1.19× | |
| 09 | Riau Islands | ~40K | 1.14× | |
| 10 | Lampung | ~70K | 1.11× | |
| 11 | West Kalimantan | ~50K | 1.11× | |
| 12 | Central Kalimantan | ~30K | 1.09× | |
| 13 | Bangka-Belitung Islands | ~20K | 1.07× | |
| 14 | South Sulawesi | ~100K | 1.06× | |
| 15 | South Sumatra | ~80K | 1.06× | |
| 16 | Central Java | ~300K | 1.03× | |
| 17 | Riau | ~80K | 1.02× | |
| 18 | North Sumatra | ~200K | 1.01× | |
| 19 | North Kalimantan | ~10K | 0.99× | |
| 20 | North Sulawesi | ~30K | 0.96× | |
| 21 | West Sulawesi | ~10K | 0.96× | |
| 22 | Jambi | ~30K | 0.95× | |
| 23 | Papua (province) | ~20K | 0.95× | |
| 24 | West Papua | ~9K | 0.94× | |
| 25 | Bengkulu | ~20K | 0.92× | |
| 26 | Gorontalo (disambiguation)(2) | ~10K | 0.92× | |
| 27 | Southeast Sulawesi | ~20K | 0.91× | |
| 28 | Maluku | ~10K | 0.90× | |
| 29 | West Sumatra | ~50K | 0.89× | |
| 30 | Central Sulawesi | ~30K | 0.89× | |
| 31 | North Maluku | ~10K | 0.87× | |
| 32 | Aceh | ~30K | 0.80× | |
| 33 | West Nusa Tenggara | ~30K | 0.77× | |
| 34 | East Nusa Tenggara | ~30K | 0.74× |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MLB | Sports | 3.54× | ||
| 02 | Alexis (singer) | Music & Radio | 2.07× | ||
| 03 | Creative Commons | Technology & Electronics | 2.00× | ||
| 04 | Goyang | Travel & Leisure | 1.92× | ||
| 05 | Apsara | Politics & Society | 1.90× | ||
| 06 | Data compression | Technology & Electronics | 1.84× | ||
| 07 | cinema 21 | Movies & TV | 1.79× | ||
| 08 | Texting | Technology & Electronics | 1.79× | ||
| 09 | Liga Champions | Sports | 1.74× | ||
| 10 | Erlang (programming language) | Technology & Electronics | 1.74× | ||
| 11 | Wikipedia | Internet & Social Media | 1.70× | ||
| 12 | Boating | Travel & Leisure | 1.69× | ||
| 13 | Display device | Technology & Electronics | 1.67× | ||
| 14 | Home video | Movies & TV | 1.62× | ||
| 15 | Display resolution | Technology & Electronics | 1.61× | ||
| 16 | Television station | Movies & TV | 1.57× | ||
| 17 | Milea, Ioannina | Travel & Leisure | 1.57× | ||
| 18 | AFC Ajax | Sports | 1.53× | ||
| 19 | Non-fiction books | Literature | 1.52× | ||
| 20 | Internet television | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.35× | |
| Design Affinity | PREMIUM | 1.03× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.66× | |
| Early Adopter Mentality | POWER | 0.66× |
Baseball has an estimated audience of 3,177,911 people in Indonesia, concentrated in West Java and East Java.
37.8% of Baseball fans are female, 62.2% are male, with an average age of 35.8 years.
Baseball fans show strongest brand affinity for Alexis (singer) (2.07×), Liga Champions (1.74×), and MLB (3.54×) over the country average.
Baseball fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Jakarta (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Baseball itself, the audience over-indexes on Liga Champions (1.74×), MLB (3.54×), Creative Commons (2.0×), and Wikipedia (1.7×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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