A data profile of the people who buy, follow and care about Physical exercise in Australia — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 10,993,018 people in Australia.
Physical exercise has an estimated audience of 10,993,018 people in Australia. 56.7% are female, 43.3% are male, average age 42.2.
Demographically, the Physical exercise audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Extroversion.
The key figures that characterise the Physical exercise profile in Australia.
56.7% are female, 43.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.2 |
| Estimated audience size | 10,993,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Physical exercise audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.12× | |
| Extroversion | THRILL | 1.06× | |
| Healthy Lifestyle | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.96× | |
| DIY Mentality | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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