Rascasse Audience Intelligence

Physical exercise Audience in Indonesia

A data profile of the people who buy, follow and care about Physical exercise in Indonesia — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 7,503,945 people in Indonesia.

#47among Lifestyle cluster in Indonesia
#107among Topic in Indonesia
#14in Sports

Physical exercise has an estimated audience of 7,503,945 people in Indonesia. 44.2% are female, 55.8% are male, average age 37.0. Top brand affinities: Telegram, Sunglasses, Bars, Viu (streaming media), Indonesian cuisine.

Top brand affinities include Telegram, Sunglasses, Bars, with strongest over-indexing on Telegram (1.52× the country average).

Demographically, the Physical exercise audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

The typical Physical exercise fan in Indonesia is more male, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Telegram.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Physical exercise profile in Indonesia.

Audience size
7.5M
in Indonesia
Gender
44.2%
55.8% male
Age
37.0
average years
Country rank
#153
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical exercise fans

44.2% are female, 55.8% are male, average age 37.0.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Physical exercise audience in Indonesia
MetricValue
Female44.2%
Male55.8%
Average age37.0
Estimated audience size7,503,945
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Physical exercise audience in Indonesia
Age bracketShare%
16-1916%
20-2929%
30-3926%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Physical exercise audience comes from Indonesia.

Worldwide audience distribution share by country for Physical exercise
CountryShare
United States20.7%
United Kingdom4.8%
Italy4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical exercise audience
#·InterestCategoryAffinity×
01Ralph LaurenFashion & Accessoires2.02×
02Winter Olympic GamesSports1.89×
03Indonesian cuisineFood & Beverages1.77×
04Investment managementBusiness & Career1.75×
05Cyber MondayShopping1.71×
06Loyalty programShopping1.63×
07BarsTravel & Leisure1.62×
08FIFA Club World CupSports1.62×
09Luxury yachtTravel & Leisure1.59×
10SunglassesFashion & Accessoires1.58×
11Modern furnitureHome & Garden1.58×
12Michael JacksonMusic & Radio1.58×
13Modern architectureArts & Culture1.57×
14FA CupSports1.57×
15Self-employmentBusiness & Career1.56×
16Borussia MönchengladbachSports1.54×
17TelegramInternet & Social Media1.52×
18FendiFashion & Accessoires1.52×
19Viu (streaming media)Movies & TV1.51×
20Personal trainerSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical exercise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Physical exercise audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.24×
Luxury OrientationPREMIUM1.17×
TravellingTHRILL1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Physical exercise audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Social Media UsageJOY0.87×
MindfulnessBALANCE0.93×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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