A data profile of the people who buy, follow and care about Anytime Fitness in Australia — modelled from more than twelve digital signal sources. Anytime Fitness has an estimated audience of 2,917,191 people in Australia.
The average Anytime Fitness fan in Australia is 38.0 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Planet Fitness, Female bodybuilding, Men's Fitness, with strongest over-indexing on Planet Fitness (2.69× the country average).
Demographically, the Anytime Fitness audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Anytime Fitness fan in Australia is balanced, around 38.0 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Anytime Fitness profile in Australia.
54.5% are female, 45.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 38.0 |
| Estimated audience size | 2,917,191 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Anytime Fitness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 36.9% |
| Japan | 11.6% |
| Canada | 8.6% |
Where the Anytime Fitness audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.49× | |
| 02 | Victoria | ~1.5M | 1.46× | |
| 03 | South Australia | ~200K | 1.02× | |
| 04 | Australian Capital Territory | ~60K | 0.96× | |
| 05 | Queensland | ~600K | 0.86× | |
| 06 | Northern Territory | ~20K | 0.84× | |
| 07 | Western Australia | ~300K | 0.73× | |
| 08 | Tasmania | ~40K | 0.66× |
The strongest cross-interests of the Anytime Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Female bodybuilding | Sports | 2.76× | ||
| 02 | Planet Fitness | Sports | 2.69× | ||
| 03 | Push-up | Sports | 2.59× | ||
| 04 | Crunch Fitness | Sports | 2.57× | ||
| 05 | World Gym | Sports | 2.54× | ||
| 06 | Fitness First | Sports | 2.39× | ||
| 07 | Barbell | Sports | 2.35× | ||
| 08 | Protein bar | Food & Beverages | 2.30× | ||
| 09 | Natural bodybuilding | Sports | 2.26× | ||
| 10 | Snap Fitness | Sports | 2.23× | ||
| 11 | Fitness and figure competition | Sports | 1.98× | ||
| 12 | General fitness training | Sports | 1.94× | ||
| 13 | Crossfit Training | Sports | 1.94× | ||
| 14 | Bodybuilding & Fitness | Sports | 1.81× | ||
| 15 | Functional training | Sports | 1.76× | ||
| 16 | Fitness boot camp | Sports | 1.75× | ||
| 17 | Muscle & Fitness | Sports | 1.67× | ||
| 18 | Squat (exercise) | Sports | 1.67× | ||
| 19 | Cross country running | Sports | 1.54× | ||
| 20 | Men's Fitness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.17× | |
| Mindfulness | BALANCE | 1.08× | |
| Early Adopter Mentality | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.86× | |
| Indulgence | JOY | 0.86× |
Anytime Fitness's target market in Australia covers an estimated 2,917,191 people, concentrated in New South Wales and Victoria.
54.5% of the Anytime Fitness audience are female, 45.5% are male, with an average age of 38.0 years.
Anytime Fitness fans show strongest brand affinity for Planet Fitness (2.69×), Female bodybuilding (2.76×), and Men's Fitness (1.52×) over the country average.
Anytime Fitness fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Anytime Fitness itself, the audience over-indexes on Female bodybuilding (2.76×), Men's Fitness (1.52×), Muscle & Fitness (1.67×), and Push-up (2.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Anytime Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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