A data profile of the people who buy, follow and care about Sports equipment in Australia — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 2,904,149 people in Australia.
Sports equipment has an estimated audience of 2,904,149 people in Australia. 54.6% are female, 45.4% are male, average age 40.1. Top brand affinities: FIFA World Cup, Australian Open, ASICS, Manchester United F.C., JD Sports.
Top brand affinities include FIFA World Cup, Australian Open, ASICS, with strongest over-indexing on FIFA World Cup (1.67× the country average).
Demographically, the Sports equipment audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical Sports equipment fan in Australia is balanced, around 40.1 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Sports equipment profile in Australia.
54.6% are female, 45.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 40.1 |
| Estimated audience size | 2,904,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Sports equipment audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leicester City F.C. | Sports | 4.80× | ||
| 02 | Beach soccer | Sports | 4.80× | ||
| 03 | Fila (company) | Fashion & Accessoires | 4.79× | ||
| 04 | Ligue 1 | Sports | 4.61× | ||
| 05 | Aston Villa F.C. | Sports | 4.58× | ||
| 06 | Acne Studios | Fashion & Accessoires | 3.48× | ||
| 07 | Puma | Fashion & Accessoires | 3.03× | ||
| 08 | Manchester City F.C. | Sports | 2.53× | ||
| 09 | Masters Tournament | Sports | 2.26× | ||
| 10 | ASICS | Fashion & Accessoires | 2.07× | ||
| 11 | Australian Open | Sports | 2.02× | ||
| 12 | Real Madrid C.F. | Sports | 2.02× | ||
| 13 | Manchester United F.C. | Sports | 1.97× | ||
| 14 | New Balance | Fashion & Accessoires | 1.97× | ||
| 15 | Foot Locker | Shopping | 1.83× | ||
| 16 | Birkenstock | Fashion & Accessoires | 1.82× | ||
| 17 | JD Sports | Shopping | 1.77× | ||
| 18 | City Beach | Fashion & Accessoires | 1.72× | ||
| 19 | FIFA World Cup | Sports | 1.67× | ||
| 20 | H&M | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.49× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| DIY Mentality | THRILL | 0.79× | |
| Tradition | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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