A data profile of the people who buy, follow and care about Sports equipment in Ireland — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 945,371 people in Ireland.
Sports equipment has an estimated audience of 945,371 people in Ireland. 58.5% are female, 41.5% are male, average age 39.9. Top brand affinities: B&Q, Taylor Swift, Eyelash extensions, Manicure, Nail salon.
Top brand affinities include B&Q, Taylor Swift, Eyelash extensions, with strongest over-indexing on B&Q (1.59× the country average).
Demographically, the Sports equipment audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Sports equipment fan in Ireland is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for B&Q.
The key figures that characterise the Sports equipment profile in Ireland.
58.5% are female, 41.5% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.9 |
| Estimated audience size | 945,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Sports equipment audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 2.67× | ||
| 02 | Taylor Swift | Music & Radio | 1.83× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 1.83× | ||
| 04 | Nail salon | Beauty & Wellness | 1.83× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.83× | ||
| 06 | Internet celebrity | Internet & Social Media | 1.83× | ||
| 07 | Urban Outfitters | Shopping | 1.74× | ||
| 08 | Eye liner | Beauty & Wellness | 1.69× | ||
| 09 | Face powder | Beauty & Wellness | 1.69× | ||
| 10 | Folic acid | Health | 1.67× | ||
| 11 | Eye shadow | Beauty & Wellness | 1.67× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 1.65× | ||
| 13 | House of Fraser | Fashion & Accessoires | 1.65× | ||
| 14 | Asda | Shopping | 1.65× | ||
| 15 | Manicure | Beauty & Wellness | 1.63× | ||
| 16 | Lip gloss | Beauty & Wellness | 1.61× | ||
| 17 | B&Q | Shopping | 1.59× | ||
| 18 | Hair dryer | Beauty & Wellness | 1.57× | ||
| 19 | Vintage clothing | Fashion & Accessoires | 1.55× | ||
| 20 | Waxing | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.92× | |
| Quality Awareness | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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