Rascasse Audience Intelligence

Sports equipment Audience in South Africa

A data profile of the people who buy, follow and care about Sports equipment in South Africa — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 950,566 people in South Africa.

#590among Topic in South Africa
#53in Sports

Sports equipment has an estimated audience of 950,566 people in South Africa. 47.3% are female, 52.7% are male, average age 36.2.

Demographically, the Sports equipment audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sports equipment profile in South Africa.

Audience size
951K
in South Africa
Gender
47.3%♀
52.7% male
Age
36.2
average years
Country rank
#818
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports equipment fans

47.3% are female, 52.7% are male, average age 36.2.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Sports equipment audience in South Africa
MetricValue
Female47.3%
Male52.7%
Average age36.2
Estimated audience size950,566
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Sports equipment audience in South Africa
Age bracketShare%
16-1926%
20-2924%
30-3919%
40-4913%
50+18%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Sports equipment audience comes from South Africa.

Worldwide audience distribution share by country for Sports equipment
CountryShare
United States28.7%
United Kingdom7.3%
Italy5.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports equipment audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.98×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports equipment audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.85×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Sports audiences in South Africa

See Sports equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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