A data profile of the people who buy, follow and care about Sports equipment in Denmark — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 688,986 people in Denmark.
Sports equipment has an estimated audience of 688,986 people in Denmark. 54.8% are female, 45.2% are male, average age 42.7. Top brand affinities: Elgiganten, FIFA World Cup, McDonald's, UEFA Champions League, Bundesliga.
Top brand affinities include Elgiganten, FIFA World Cup, McDonald's, with strongest over-indexing on Elgiganten (1.64× the country average).
Demographically, the Sports equipment audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Sports equipment fan in Denmark is balanced, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Sports equipment profile in Denmark.
54.8% are female, 45.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 42.7 |
| Estimated audience size | 688,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Sports equipment audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Liga | Sports | 2.44× | ||
| 02 | The North Face | Fashion & Accessoires | 2.43× | ||
| 03 | Bundesliga | Sports | 2.35× | ||
| 04 | JD Sports | Shopping | 2.25× | ||
| 05 | Carhartt | Fashion & Accessoires | 2.23× | ||
| 06 | Bad Bunny | Music & Radio | 2.20× | ||
| 07 | FIFA World Cup | Sports | 2.03× | ||
| 08 | Sports betting | Games | 2.02× | ||
| 09 | Serie A | Sports | 1.94× | ||
| 10 | UEFA Europa League | Sports | 1.85× | ||
| 11 | Elgiganten | Shopping | 1.64× | ||
| 12 | Electronic sports | Sports | 1.59× | ||
| 13 | Stockholm | Travel & Leisure | 1.55× | ||
| 14 | YouTube Music | Internet & Social Media | 1.55× | ||
| 15 | McDonald's | Food & Beverages | 1.54× | ||
| 16 | Intersport | Shopping | 1.54× | ||
| 17 | Volleyball | Sports | 1.53× | ||
| 18 | UEFA Champions League | Sports | 1.51× | ||
| 19 | Padel (sport) | Sports | 1.51× | ||
| 20 | New Balance | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.22× | |
| Spirituality | BALANCE | 1.19× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.76× | |
| Convenience Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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