A data profile of the people who buy, follow and care about Tennis in Australia — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 2,765,341 people in Australia.
The average Tennis fan in Australia is 41.8 years old, more male, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Australian Open, Alex de Minaur, Jannik Sinner, with strongest over-indexing on Australian Open (2.06× the country average).
Demographically, the Tennis audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Sports Activity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Tennis fan in Australia is more male, around 41.8 years old, with strong Sports Activity tendencies and a notable affinity for Australian Open.
The key figures that characterise the Tennis profile in Australia.
44.8% are female, 55.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 41.8 |
| Estimated audience size | 2,765,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Tennis audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.58× | |
| 02 | New South Wales | ~1M | 1.13× | |
| 03 | Australian Capital Territory | ~60K | 1.09× | |
| 04 | South Australia | ~200K | 1.00× | |
| 05 | Western Australia | ~300K | 0.95× | |
| 06 | Queensland | ~600K | 0.90× | |
| 07 | Tasmania | ~50K | 0.80× | |
| 08 | Northern Territory | ~20K | 0.62× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Serena Williams | Sports | 2.27× | ||
| 02 | Monte-Carlo Masters | Sports | 2.26× | ||
| 03 | Learner Tien | Sports | 2.21× | ||
| 04 | Elena Rybakina | Sports | 2.19× | ||
| 05 | Tennis ball | Sports | 2.18× | ||
| 06 | Coco Gauff | Sports | 2.14× | ||
| 07 | Daniil Medvedev | Sports | 2.14× | ||
| 08 | The Championships, Wimbledon | Sports | 2.10× | ||
| 09 | Racket (sports equipment) | Sports | 2.09× | ||
| 10 | Australian Open | Sports | 2.06× | ||
| 11 | Novak Djokovic | Sports | 2.05× | ||
| 12 | Davis Cup | Sports | 2.03× | ||
| 13 | Ben Shelton | Sports | 2.02× | ||
| 14 | Naomi Osaka | Sports | 2.00× | ||
| 15 | Nick Kyrgios | Sports | 1.96× | ||
| 16 | Carlos Alcaraz | Sports | 1.85× | ||
| 17 | Jannik Sinner | Sports | 1.83× | ||
| 18 | Alex de Minaur | Sports | 1.80× | ||
| 19 | US Open (tennis) | Sports | 1.58× | ||
| 20 | PGA Championship | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.04× | |
| Career Orientation | POWER | 1.01× | |
| Travelling | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Convenience Orientation | PREMIUM | 0.87× |
Tennis has an estimated audience of 2,765,341 people in Australia, concentrated in Victoria and New South Wales.
44.8% of Tennis fans are female, 55.2% are male, with an average age of 41.8 years.
Tennis fans show strongest brand affinity for Australian Open (2.06×), Alex de Minaur (1.8×), and Jannik Sinner (1.83×) over the country average.
Tennis fans in Australia are most concentrated in Victoria (reach ~1.5M), New South Wales (reach ~1M), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on Alex de Minaur (1.8×), Jannik Sinner (1.83×), Carlos Alcaraz (1.85×), and Novak Djokovic (2.05×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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