A data profile of the people who buy, follow and care about Cambodia in Malaysia — modelled from more than twelve digital signal sources. Cambodia has an estimated audience of 2,158,858 people in Malaysia.
The average Cambodia fan in Malaysia is 36.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Berita Harian (Singapore), Jakarta, Ustaz, with strongest over-indexing on Berita Harian (Singapore) (1.56× the country average).
Demographically, the Cambodia audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cambodia fan in Malaysia is balanced, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Berita Harian (Singapore).
The key figures that characterise the Cambodia profile in Malaysia.
52.3% are female, 47.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.2 |
| Estimated audience size | 2,158,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Cambodia audience comes from Malaysia.
| Country | Share |
|---|---|
| Vietnam | 14.5% |
| China | 9.6% |
| United States | 9.0% |
Where the Cambodia audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~700K | 1.84× | |
| 02 | Selangor | ~1M | 1.62× | |
| 03 | Penang | ~200K | 1.33× | |
| 04 | Johor | ~400K | 1.26× | |
| 05 | Sarawak | ~200K | 1.20× | |
| 06 | Negeri Sembilan | ~100K | 1.07× | |
| 07 | Kedah | ~100K | 1.01× | |
| 08 | Perak | ~200K | 1.00× | |
| 09 | Malacca | ~80K | 0.97× | |
| 10 | Sabah | ~200K | 0.91× | |
| 11 | Putrajaya | ~10K | 0.91× | |
| 12 | Pahang | ~90K | 0.86× | |
| 13 | Labuan | ~10K | 0.82× | |
| 14 | Perlis | ~20K | 0.75× | |
| 15 | Terengganu | ~60K | 0.71× | |
| 16 | Kelantan | ~70K | 0.69× |
The strongest cross-interests of the Cambodia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.01× | ||
| 02 | Hanoi | Travel & Leisure | 1.97× | ||
| 03 | Volunteering | Politics & Society | 1.85× | ||
| 04 | Laos | Travel & Leisure | 1.83× | ||
| 05 | Hadith | Politics & Society | 1.79× | ||
| 06 | Projection screen | Technology & Electronics | 1.77× | ||
| 07 | Indian Ocean | Travel & Leisure | 1.71× | ||
| 08 | Punjabi language | Politics & Society | 1.65× | ||
| 09 | Oceania | Travel & Leisure | 1.62× | ||
| 10 | Jakarta | Travel & Leisure | 1.60× | ||
| 11 | Madrasa | Kids & Family | 1.59× | ||
| 12 | Berita Harian (Singapore) | News | 1.56× | ||
| 13 | Persian language | Politics & Society | 1.56× | ||
| 14 | Ustaz | Fashion & Accessoires | 1.55× | ||
| 15 | Urdu | Politics & Society | 1.55× | ||
| 16 | Sura | Politics & Society | 1.55× | ||
| 17 | Abrahamic religions | Politics & Society | 1.55× | ||
| 18 | Art film | Movies & TV | 1.54× | ||
| 19 | Prophets and messengers in Islam | Politics & Society | 1.53× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Sustainability | BALANCE | 1.26× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.63× | |
| Individualism | JOY | 0.66× | |
| Travelling | THRILL | 0.67× |
Cambodia has an estimated audience of 2,158,858 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
52.3% of Cambodia fans are female, 47.7% are male, with an average age of 36.2 years.
Cambodia fans show strongest brand affinity for Berita Harian (Singapore) (1.56×), Jakarta (1.6×), and Ustaz (1.55×) over the country average.
Cambodia fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cambodia itself, the audience over-indexes on Jakarta (1.6×), Ustaz (1.55×), Punjabi language (1.65×), and Persian language (1.56×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cambodia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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