A data profile of the people who buy, follow and care about Jakarta in Malaysia — modelled from more than twelve digital signal sources. Jakarta has an estimated audience of 2,566,402 people in Malaysia.
The average Jakarta fan in Malaysia is 34.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sarawak.
Top brand affinities include Religion, Drama movies, Action movies, with strongest over-indexing on Religion (1.75× the country average).
Demographically, the Jakarta audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jakarta fan in Malaysia is balanced, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Jakarta profile in Malaysia.
53.9% are female, 46.1% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 34.7 |
| Estimated audience size | 2,566,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Jakarta audience comes from Malaysia.
| Country | Share |
|---|---|
| Indonesia | 34.7% |
| Japan | 9.9% |
| United States | 5.9% |
Where the Jakarta audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~400K | 1.82× | |
| 02 | Kuala Lumpur | ~700K | 1.62× | |
| 03 | Selangor | ~1M | 1.47× | |
| 04 | Sabah | ~300K | 1.38× | |
| 05 | Johor | ~400K | 1.11× | |
| 06 | Penang | ~200K | 1.10× | |
| 07 | Negeri Sembilan | ~100K | 0.93× | |
| 08 | Kedah | ~100K | 0.87× | |
| 09 | Pahang | ~100K | 0.87× | |
| 10 | Malacca | ~80K | 0.87× | |
| 11 | Perak | ~200K | 0.86× | |
| 12 | Putrajaya | ~10K | 0.84× | |
| 13 | Labuan | ~20K | 0.83× | |
| 14 | Kelantan | ~90K | 0.76× | |
| 15 | Perlis | ~30K | 0.76× | |
| 16 | Terengganu | ~80K | 0.72× |
The strongest cross-interests of the Jakarta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strategy games | Games | 2.47× | ||
| 02 | Stand-up comedy | Movies & TV | 2.46× | ||
| 03 | Bali | Travel & Leisure | 2.36× | ||
| 04 | Card games | Games | 2.12× | ||
| 05 | Social science | Business & Career | 2.00× | ||
| 06 | Wikipedia | Internet & Social Media | 2.00× | ||
| 07 | Action games | Games | 1.85× | ||
| 08 | Fantasy movies | Movies & TV | 1.79× | ||
| 09 | Religion | Business & Career | 1.75× | ||
| 10 | Breaking news | Movies & TV | 1.73× | ||
| 11 | Politics | Politics & Society | 1.66× | ||
| 12 | Anime movies | Movies & TV | 1.61× | ||
| 13 | Documentary movies | Movies & TV | 1.61× | ||
| 14 | Horror movies | Movies & TV | 1.60× | ||
| 15 | Skirt | Fashion & Accessoires | 1.60× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | Cambodia | Travel & Leisure | 1.60× | ||
| 18 | Philosophy | Business & Career | 1.59× | ||
| 19 | Action movies | Movies & TV | 1.57× | ||
| 20 | Drama movies | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.56× | |
| Sustainability | BALANCE | 1.38× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.50× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× |
Jakarta has an estimated audience of 2,566,402 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.9% of Jakarta fans are female, 46.1% are male, with an average age of 34.7 years.
Jakarta fans show strongest brand affinity for Religion (1.75×), Drama movies (1.55×), and Action movies (1.57×) over the country average.
Jakarta fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Sarawak (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jakarta itself, the audience over-indexes on Drama movies (1.55×), Action movies (1.57×), Anime movies (1.61×), and Politics (1.66×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Jakarta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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