A data profile of the people who buy, follow and care about Johor Bahru in Malaysia — modelled from more than twelve digital signal sources. Johor Bahru has an estimated audience of 3,703,643 people in Malaysia.
The average Johor Bahru fan in Malaysia is 37.1 years old, balanced, and lives primarily in Johor.
The audience is concentrated in Johor, Selangor, Kuala Lumpur.
Top brand affinities include LinkedIn, Fantasy movies, Card games, with strongest over-indexing on LinkedIn (1.89× the country average).
Demographically, the Johor Bahru audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Johor Bahru fan in Malaysia is balanced, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Johor Bahru profile in Malaysia.
53.4% are female, 46.6% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 37.1 |
| Estimated audience size | 3,703,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 13% |
Where the Johor Bahru audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~2.5M | 4.97× | |
| 02 | Malacca | ~200K | 1.60× | |
| 03 | Kuala Lumpur | ~800K | 1.20× | |
| 04 | Negeri Sembilan | ~200K | 1.18× | |
| 05 | Selangor | ~1M | 1.03× | |
| 06 | Pahang | ~200K | 0.91× | |
| 07 | Putrajaya | ~20K | 0.81× | |
| 08 | Perak | ~200K | 0.77× | |
| 09 | Labuan | ~20K | 0.76× | |
| 10 | Penang | ~200K | 0.67× | |
| 11 | Terengganu | ~90K | 0.61× | |
| 12 | Perlis | ~30K | 0.61× | |
| 13 | Kedah | ~100K | 0.60× | |
| 14 | Kelantan | ~100K | 0.57× | |
| 15 | Sarawak | ~100K | 0.48× | |
| 16 | Sabah | ~100K | 0.44× |
The strongest cross-interests of the Johor Bahru audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Podcast | Music & Radio | 1.90× | ||
| 02 | Spider-Man | Movies & TV | 1.90× | ||
| 03 | Selena Gomez | Movies & TV | 1.90× | ||
| 04 | Forbes | Business & Career | 1.90× | ||
| 05 | HBO | Movies & TV | 1.90× | ||
| 06 | Internet & Social Media | 1.89× | |||
| 07 | HVAC | Home & Garden | 1.85× | ||
| 08 | Pay television | Movies & TV | 1.80× | ||
| 09 | Country music | Music & Radio | 1.70× | ||
| 10 | Superman | Movies & TV | 1.70× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.66× | ||
| 12 | Canva | Technology & Electronics | 1.64× | ||
| 13 | Card games | Games | 1.61× | ||
| 14 | Sustainability | Politics & Society | 1.61× | ||
| 15 | Fantasy movies | Movies & TV | 1.59× | ||
| 16 | NBA | Sports | 1.58× | ||
| 17 | Brooch | Fashion & Accessoires | 1.58× | ||
| 18 | Reggae | Music & Radio | 1.57× | ||
| 19 | Air fryer | Food & Beverages | 1.55× | ||
| 20 | Nickelodeon | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| Early Adopter Mentality | POWER | 1.21× | |
| DIY Mentality | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Indulgence | JOY | 0.85× | |
| Mindfulness | BALANCE | 0.87× |
Johor Bahru has an estimated audience of 3,703,643 people in Malaysia, concentrated in Johor and Selangor.
53.4% of Johor Bahru fans are female, 46.6% are male, with an average age of 37.1 years.
Johor Bahru fans show strongest brand affinity for LinkedIn (1.89×), Fantasy movies (1.59×), and Card games (1.61×) over the country average.
Johor Bahru fans in Malaysia are most concentrated in Johor (reach ~2.5M), Selangor (reach ~1M), and Kuala Lumpur (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Johor Bahru itself, the audience over-indexes on Fantasy movies (1.59×), Card games (1.61×), Podcast (1.9×), and Country music (1.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Johor Bahru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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