A data profile of the people who buy, follow and care about Petaling Jaya in Malaysia — modelled from more than twelve digital signal sources. Petaling Jaya has an estimated audience of 3,369,224 people in Malaysia.
The average Petaling Jaya fan in Malaysia is 39.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Veganism, Real property, with strongest over-indexing on Politics (1.51× the country average).
Demographically, the Petaling Jaya audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Petaling Jaya fan in Malaysia is balanced, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Politics.
The key figures that characterise the Petaling Jaya profile in Malaysia.
51.6% are female, 48.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.3 |
| Estimated audience size | 3,369,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Petaling Jaya audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 65.2% |
| Indonesia | 5.3% |
| Singapore | 5.2% |
Where the Petaling Jaya audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 2.37× | |
| 02 | Kuala Lumpur | ~1M | 1.96× | |
| 03 | Negeri Sembilan | ~200K | 1.20× | |
| 04 | Johor | ~500K | 1.15× | |
| 05 | Perak | ~300K | 1.07× | |
| 06 | Putrajaya | ~20K | 1.02× | |
| 07 | Penang | ~200K | 1.00× | |
| 08 | Pahang | ~200K | 1.00× | |
| 09 | Malacca | ~100K | 0.97× | |
| 10 | Kedah | ~200K | 0.95× | |
| 11 | Labuan | ~20K | 0.78× | |
| 12 | Perlis | ~40K | 0.74× | |
| 13 | Terengganu | ~100K | 0.73× | |
| 14 | Kelantan | ~100K | 0.72× | |
| 15 | Sarawak | ~200K | 0.63× | |
| 16 | Sabah | ~200K | 0.55× |
The strongest cross-interests of the Petaling Jaya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nanyang Siang Pau | News | 2.06× | ||
| 02 | Mission: Impossible | Movies & TV | 1.93× | ||
| 03 | HVAC | Home & Garden | 1.90× | ||
| 04 | Cappuccino | Food & Beverages | 1.77× | ||
| 05 | Potato chip | Food & Beverages | 1.70× | ||
| 06 | Convenience store | Food & Beverages | 1.69× | ||
| 07 | Coconut oil | Food & Beverages | 1.63× | ||
| 08 | Herbalism | Health | 1.59× | ||
| 09 | Pay television | Movies & TV | 1.59× | ||
| 10 | Porridge | Food & Beverages | 1.58× | ||
| 11 | Sunway Lagoon | Travel & Leisure | 1.58× | ||
| 12 | Real property | Home & Garden | 1.57× | ||
| 13 | Hair conditioner | Beauty & Wellness | 1.55× | ||
| 14 | Veganism | Food & Beverages | 1.53× | ||
| 15 | Simulation games | Games | 1.52× | ||
| 16 | TV comedies | Movies & TV | 1.52× | ||
| 17 | Podcast | Music & Radio | 1.52× | ||
| 18 | Politics | Politics & Society | 1.51× | ||
| 19 | CNN | Movies & TV | 1.51× | ||
| 20 | Dermatology | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.26× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Individualism | JOY | 0.90× |
Petaling Jaya has an estimated audience of 3,369,224 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.6% of Petaling Jaya fans are female, 48.4% are male, with an average age of 39.3 years.
Petaling Jaya fans show strongest brand affinity for Politics (1.51×), Veganism (1.53×), and Real property (1.57×) over the country average.
Petaling Jaya fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Petaling Jaya itself, the audience over-indexes on Veganism (1.53×), Real property (1.57×), Herbalism (1.59×), and Convenience store (1.69×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Petaling Jaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.