A data profile of the people who buy, follow and care about Exhibition game in Malaysia — modelled from more than twelve digital signal sources. Exhibition game has an estimated audience of 2,099,283 people in Malaysia.
Exhibition game has an estimated audience of 2,099,283 people in Malaysia. 64.4% are female, 35.6% are male, average age 39.3. Top brand affinities: Free-to-play, Casual game, Discount stores, Singer-songwriter, Hijab.
Top brand affinities include Free-to-play, Casual game, Discount stores, with strongest over-indexing on Free-to-play (24.91× the country average).
Demographically, the Exhibition game audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
The typical Exhibition game fan in Malaysia is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Free-to-play.
The key figures that characterise the Exhibition game profile in Malaysia.
64.4% are female, 35.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 39.3 |
| Estimated audience size | 2,099,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Exhibition game audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 9.7% |
| Taiwan | 4.3% |
The strongest cross-interests of the Exhibition game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free-to-play | Games | 24.91× | ||
| 02 | Casual game | Games | 4.87× | ||
| 03 | Swarovski | Fashion & Accessoires | 2.14× | ||
| 04 | Singer-songwriter | Music & Radio | 1.99× | ||
| 05 | Plus-size clothing | Fashion & Accessoires | 1.97× | ||
| 06 | Blood vessel | Health | 1.95× | ||
| 07 | Shampoo | Beauty & Wellness | 1.78× | ||
| 08 | Lipstick | Beauty & Wellness | 1.73× | ||
| 09 | Gemstone | Fashion & Accessoires | 1.69× | ||
| 10 | Hijab | Politics & Society | 1.67× | ||
| 11 | Fasting | Health | 1.62× | ||
| 12 | Diabetes mellitus awareness | Health | 1.60× | ||
| 13 | Hypermarket | Shopping | 1.59× | ||
| 14 | Microwave oven | Home & Garden | 1.58× | ||
| 15 | Social science | Business & Career | 1.56× | ||
| 16 | Mattress | Home & Garden | 1.55× | ||
| 17 | Discount stores | Shopping | 1.53× | ||
| 18 | Necklace | Fashion & Accessoires | 1.53× | ||
| 19 | Child care | Kids & Family | 1.51× | ||
| 20 | Tradition | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Exhibition game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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