A data profile of the people who buy, follow and care about First-person shooter games in Malaysia — modelled from more than twelve digital signal sources. First-person shooter games has an estimated audience of 3,236,033 people in Malaysia.
First-person shooter games has an estimated audience of 3,236,033 people in Malaysia. 41.2% are female, 58.8% are male, average age 36.6. Top brand affinities: Prothom Alo, Final Fantasy, Click-to-donate site, Song Hye-kyo, Fairy Tail.
Top brand affinities include Prothom Alo, Final Fantasy, Click-to-donate site, with strongest over-indexing on Prothom Alo (1.55× the country average).
Demographically, the First-person shooter games audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
The typical First-person shooter games fan in Malaysia is more male, around 36.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Prothom Alo.
The key figures that characterise the First-person shooter games profile in Malaysia.
41.2% are female, 58.8% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 36.6 |
| Estimated audience size | 3,236,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide First-person shooter games audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 6.2% |
| Italy | 4.4% |
The strongest cross-interests of the First-person shooter games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Konami | Games | 2.12× | ||
| 02 | Fairy Tail | Literature | 1.98× | ||
| 03 | Bleach (anime) | Movies & TV | 1.92× | ||
| 04 | Inuyasha | Literature | 1.91× | ||
| 05 | Final Fantasy | Games | 1.89× | ||
| 06 | Call of Duty: Modern Warfare 2 | Games | 1.86× | ||
| 07 | Cebu Pacific | Travel & Leisure | 1.79× | ||
| 08 | Street Fighter | Games | 1.75× | ||
| 09 | Hatsune Miku | Literature | 1.73× | ||
| 10 | Public policy | Politics & Society | 1.69× | ||
| 11 | Song Hye-kyo | Fashion & Accessoires | 1.60× | ||
| 12 | Counter-Strike | Games | 1.58× | ||
| 13 | Call of Duty: Modern Warfare 3 | Games | 1.58× | ||
| 14 | Click-to-donate site | Internet & Social Media | 1.57× | ||
| 15 | Gong Yoo | Movies & TV | 1.56× | ||
| 16 | Prothom Alo | News | 1.55× | ||
| 17 | ABS-CBN News Channel | Movies & TV | 1.54× | ||
| 18 | Song Joong-ki | Movies & TV | 1.53× | ||
| 19 | Digital painting | Arts & Culture | 1.53× | ||
| 20 | Diablo (series) | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Patriotism | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.70× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Travelling | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for First-person shooter games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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