First-person shooter games Audience in Italy

First-person shooter games has an estimated audience of 10,939,591 people in Italy. 45.8% are female, 54.2% are male, average age 38.7. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Twitch, Beach Party, DVD player, Call of Duty, Holiday village.

The average First-person shooter games fan in Italy is 38.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Twitch, Beach Party, DVD player, with strongest over-indexing on Twitch (1.5× the country average). Demographically, the First-person shooter games audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of First-person shooter games fans

Demographic split for First-person shooter games audience in Italy
MetricValue
Female45.8%
Male54.2%
Average age38.7
Estimated audience size10,939,591

Audience persona

The typical First-person shooter games fan in Italy is balanced, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Twitch.

Top regions in Italy

Top regions ranked by reach for First-person shooter games in Italy
RegionReachAffinity
Lombardy2,398,7431.25×
Campania1,023,5550.83×
Lazio919,2520.69×
Emilia-Romagna898,9541.01×
Sicilia840,7960.89×
Veneto820,7400.95×
Piedmont776,6310.96×
Puglia655,2220.87×
Tuscany596,7220.82×
Sardinia311,9761.02×
Calabria264,1190.79×
Marche210,3890.77×
Basilicata176,9761.77×
Friuli-Venezia Giulia172,5650.84×
Liguria162,7860.53×
Abruzzo159,0750.66×
Trentino-Alto Adige/Südtirol152,2720.74×
Umbria137,8910.78×
Molise99,2001.91×
Aosta Valley54,0481.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First-person shooter games audience
BrandAffinityCategory
Twitch1.5×Games
Beach Party1.71×Travel & Leisure
DVD player1.97×Technology & Electronics
Call of Duty1.72×Games
Holiday village1.54×Travel & Leisure
Freestyle Motocross1.75×Sports
League of Legends1.74×Games
ELISABETTA FRANCHI1.65×Fashion & Accessoires
Endurocross1.76×Cars & Mobility
Otaku1.52×Literature
Italian hip hop1.67×Music & Radio
Stone Island1.83×Fashion & Accessoires
Lega Basket Serie A2.15×Sports
Marracash1.71×Music & Radio
Electronic sports1.52×Sports
The Vampire Diaries1.62×Movies & TV
Home cinema1.56×Technology & Electronics
Everton F.C.1.56×Sports
Final Fantasy1.66×Games
Streetwear Shop1.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First-person shooter games audience
TraitClusterScore
Risk AppetiteTHRILL1.45
Community OrientationOPEN1.2
ExtroversionTHRILL1.07
PatriotismCONSERVATISM1.03
Social Media UsageJOY1
Luxury OrientationPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for First-person shooter games
CountryShare
United States20.6%
India6.2%
Italy4.4%

See First-person shooter games audiences in other countries

More Gaming genre audiences in Italy

Frequently asked questions

How many fans does First-person shooter games have in Italy?

First-person shooter games has an estimated audience of 10,939,591 people in Italy, concentrated in Lombardy and Campania.

What is the gender split and age of First-person shooter games fans?

45.8% of First-person shooter games fans are female, 54.2% are male, with an average age of 38.7 years.

Which brands do First-person shooter games fans like most?

First-person shooter games fans show strongest brand affinity for Twitch (1.5×), Beach Party (1.71×), and DVD player (1.97×) over the country average.

Where do First-person shooter games fans live in Italy?

First-person shooter games fans in Italy are most concentrated in Lombardy (reach 2,398,743), Campania (reach 1,023,555), and Lazio (reach 919,252). These three regions account for the largest share of the active audience.

What other brands do First-person shooter games fans also like?

Beyond First-person shooter games itself, the audience over-indexes on Beach Party (1.71×), DVD player (1.97×), Call of Duty (1.72×), and Holiday village (1.54×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for First-person shooter games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.