A data profile of the people who buy, follow and care about First-person shooter games in Italy — modelled from more than twelve digital signal sources. First-person shooter games has an estimated audience of 10,939,591 people in Italy.
The average First-person shooter games fan in Italy is 38.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Twitch, Beach Party, DVD player, with strongest over-indexing on Twitch (1.5× the country average).
Demographically, the First-person shooter games audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical First-person shooter games fan in Italy is balanced, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
The key figures that characterise the First-person shooter games profile in Italy.
45.8% are female, 54.2% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 38.7 |
| Estimated audience size | 10,939,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide First-person shooter games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 6.2% |
| Italy | 4.4% |
Where the First-person shooter games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.19× | |
| 02 | Basilicata | ~100K | 1.10× | |
| 03 | Molise | ~60K | 1.08× | |
| 04 | Aosta Valley | ~30K | 1.06× | |
| 05 | Emilia-Romagna | ~900K | 1.00× | |
| 06 | Sardinia | ~300K | 1.00× | |
| 07 | Veneto | ~800K | 0.98× | |
| 08 | Piedmont | ~800K | 0.98× | |
| 09 | Friuli-Venezia Giulia | ~200K | 0.98× | |
| 10 | Umbria | ~200K | 0.98× | |
| 11 | Sicilia | ~900K | 0.96× | |
| 12 | Puglia | ~700K | 0.96× | |
| 13 | Calabria | ~300K | 0.96× | |
| 14 | Marche | ~300K | 0.96× | |
| 15 | Abruzzo | ~200K | 0.96× | |
| 16 | Trentino-Alto Adige/Südtirol | ~200K | 0.96× | |
| 17 | Liguria | ~300K | 0.94× | |
| 18 | Campania | ~1M | 0.93× | |
| 19 | Tuscany | ~700K | 0.93× | |
| 20 | Lazio | ~1M | 0.84× |
The strongest cross-interests of the First-person shooter games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lega Basket Serie A | Sports | 2.15× | ||
| 02 | DVD player | Technology & Electronics | 1.97× | ||
| 03 | Stone Island | Fashion & Accessoires | 1.83× | ||
| 04 | Endurocross | Cars & Mobility | 1.76× | ||
| 05 | Freestyle Motocross | Sports | 1.75× | ||
| 06 | League of Legends | Games | 1.74× | ||
| 07 | Achille Polonara | Sports | 1.74× | ||
| 08 | Call of Duty | Games | 1.72× | ||
| 09 | Beach Party | Travel & Leisure | 1.71× | ||
| 10 | Marracash | Music & Radio | 1.71× | ||
| 11 | Italian hip hop | Music & Radio | 1.67× | ||
| 12 | Final Fantasy | Games | 1.66× | ||
| 13 | ELISABETTA FRANCHI | Fashion & Accessoires | 1.65× | ||
| 14 | The Vampire Diaries | Movies & TV | 1.62× | ||
| 15 | Home cinema | Technology & Electronics | 1.56× | ||
| 16 | Everton F.C. | Sports | 1.56× | ||
| 17 | Holiday village | Travel & Leisure | 1.54× | ||
| 18 | Otaku | Literature | 1.52× | ||
| 19 | Electronic sports | Sports | 1.52× | ||
| 20 | Twitch | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Individualism | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.73× |
First-person shooter games has an estimated audience of 10,939,591 people in Italy, concentrated in Lombardy and Campania.
45.8% of First-person shooter games fans are female, 54.2% are male, with an average age of 38.7 years.
First-person shooter games fans show strongest brand affinity for Twitch (1.5×), Beach Party (1.71×), and DVD player (1.97×) over the country average.
First-person shooter games fans in Italy are most concentrated in Lombardy (reach ~2.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond First-person shooter games itself, the audience over-indexes on Beach Party (1.71×), DVD player (1.97×), Call of Duty (1.72×), and Holiday village (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for First-person shooter games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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