A data profile of the people who buy, follow and care about Shampoo in France — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 2,880,040 people in France.
The average Shampoo fan in France is 37.1 years old, more female, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Hair conditioner, Long hair, Hair care, with strongest over-indexing on Hair conditioner (7.57× the country average).
Demographically, the Shampoo audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Shampoo fan in France is more female, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Shampoo profile in France.
74.0% are female, 26.0% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 37.1 |
| Estimated audience size | 2,880,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Shampoo audience comes from France.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
Where the Shampoo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~700K | 2.83× | |
| 02 | Île-de-France | ~600K | 1.09× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 0.94× | |
| 04 | Centre-Val de Loire | ~100K | 0.92× | |
| 05 | Normandy | ~100K | 0.91× | |
| 06 | Grand Est | ~200K | 0.89× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.86× | |
| 08 | Pays de la Loire | ~100K | 0.86× | |
| 09 | Corsica | ~10K | 0.85× | |
| 10 | Occitanie | ~200K | 0.82× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.81× | |
| 12 | Bourgogne-Franche-Comté | ~90K | 0.81× | |
| 13 | Brittany | ~100K | 0.78× |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 7.57× | ||
| 02 | Bottle | Food & Beverages | 7.29× | ||
| 03 | Long hair | Beauty & Wellness | 5.45× | ||
| 04 | Hairbrush | Beauty & Wellness | 5.13× | ||
| 05 | Hair iron | Beauty & Wellness | 4.43× | ||
| 06 | Hair coloring | Beauty & Wellness | 4.41× | ||
| 07 | Lipstick | Beauty & Wellness | 3.82× | ||
| 08 | Hair straightening | Beauty & Wellness | 3.76× | ||
| 09 | Hair dryer | Beauty & Wellness | 3.72× | ||
| 10 | Mascara | Beauty & Wellness | 3.66× | ||
| 11 | Nail salon | Beauty & Wellness | 3.64× | ||
| 12 | Eye shadow | Beauty & Wellness | 3.46× | ||
| 13 | Hair care | Beauty & Wellness | 3.45× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 3.08× | ||
| 15 | Eyelash extensions | Beauty & Wellness | 3.00× | ||
| 16 | Hairstyle | Beauty & Wellness | 2.05× | ||
| 17 | Hair products | Beauty & Wellness | 1.86× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.86× | ||
| 19 | Fragrances | Beauty & Wellness | 1.74× | ||
| 20 | Spas | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.58× | |
| Mindfulness | BALANCE | 1.54× | |
| Spirituality | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Risk Appetite | THRILL | 0.93× | |
| Patriotism | CONSERVATISM | 0.93× |
Shampoo has an estimated audience of 2,880,040 people in France, concentrated in Hauts-de-France and Île-de-France.
74.0% of Shampoo fans are female, 26.0% are male, with an average age of 37.1 years.
Shampoo fans show strongest brand affinity for Hair conditioner (7.57×), Long hair (5.45×), and Hair care (3.45×) over the country average.
Shampoo fans in France are most concentrated in Hauts-de-France (reach ~700K), Île-de-France (reach ~600K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Shampoo itself, the audience over-indexes on Long hair (5.45×), Hair care (3.45×), Hair coloring (4.41×), and Hairbrush (5.13×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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