A data profile of the people who buy, follow and care about Decathlon in Poland — modelled from more than twelve digital signal sources. Decathlon has an estimated audience of 2,524,202 people in Poland.
Decathlon has an estimated audience of 2,524,202 people in Poland. 56.1% are female, 43.9% are male, average age 40.1. Top brand affinities: PUDELEK, Media Markt, Sportswear (activewear), Intersport, Na dobre i na złe.
Top brand affinities include PUDELEK, Media Markt, Sportswear (activewear), with strongest over-indexing on PUDELEK (2.81× the country average).
Demographically, the Decathlon audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Decathlon fan in Poland is more female, around 40.1 years old, with strong Sports Activity tendencies and a notable affinity for PUDELEK.
The key figures that characterise the Decathlon profile in Poland.
56.1% are female, 43.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.1 |
| Estimated audience size | 2,524,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 18% |
The strongest cross-interests of the Decathlon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intersport | Shopping | 4.11× | ||
| 02 | PUDELEK | News | 2.81× | ||
| 03 | Na dobre i na złe | Movies & TV | 2.09× | ||
| 04 | Qatar | Travel & Leisure | 2.03× | ||
| 05 | Sportswear (activewear) | Fashion & Accessoires | 2.00× | ||
| 06 | ASICS | Fashion & Accessoires | 1.86× | ||
| 07 | The Timberland Company | Fashion & Accessoires | 1.85× | ||
| 08 | The North Face | Fashion & Accessoires | 1.83× | ||
| 09 | Media Markt | Shopping | 1.77× | ||
| 10 | C&A | Shopping | 1.74× | ||
| 11 | Canva | Technology & Electronics | 1.62× | ||
| 12 | Under Armour | Fashion & Accessoires | 1.61× | ||
| 13 | Tour de France | Sports | 1.61× | ||
| 14 | Puma | Fashion & Accessoires | 1.60× | ||
| 15 | KiK | Shopping | 1.58× | ||
| 16 | Alpine skiing | Sports | 1.56× | ||
| 17 | Track and field | Sports | 1.54× | ||
| 18 | Reebok | Fashion & Accessoires | 1.51× | ||
| 19 | Stretching | Sports | 1.50× | ||
| 20 | Sneaker collecting | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.18× | |
| Career Orientation | POWER | 1.17× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Decathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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