Decathlon Audience in Spain
Decathlon has an estimated audience of 4,243,984 people in Spain. 56.3% are female, 43.7% are male, average age 40.7. Top brand affinities: Young-adult fiction, Aldi, MSN, Aperol, TripAdvisor.
Top brand affinities include Young-adult fiction, Aldi, MSN, with strongest over-indexing on Young-adult fiction (9.45× the country average). Demographically, the Decathlon audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Design Affinity.
Category: Shopping · Type: Brand
Demographics of Decathlon fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.7 |
| Estimated audience size | 4,243,984 |
Audience persona
The typical Decathlon fan in Spain is more female, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Young-adult fiction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Young-adult fiction | 9.45× | Literature |
| Aldi | 3.33× | Shopping |
| MSN | 3.62× | News |
| Aperol | 12.75× | Food & Beverages |
| TripAdvisor | 3.42× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Stradivarius | 2.26× | Shopping |
| 1.72× | Internet & Social Media | |
| Livemusic | 2.82× | Music & Radio |
| Decathlon Italia | 99.5× | Shopping |
| Julio Iglesias | 1.94× | Music & Radio |
| Movistar | 1.85× | Technology & Electronics |
| Coches.net | 1.71× | Cars & Mobility |
| Conforama | 2.34× | Home & Garden |
| Energy bar | 5.64× | Food & Beverages |
| Mango | 2.27× | Shopping |
| CAC 40 | 1.96× | Business & Career |
| Hair conditioner | 2.9× | Beauty & Wellness |
| Kundalini yoga | 3.33× | Health |
| Orange | 1.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.09 |
| Design Affinity | PREMIUM | 1.01 |
| Luxury Orientation | PREMIUM | 0.99 |
| Social Media Usage | JOY | 0.97 |
| Healthy Lifestyle | BALANCE | 0.96 |
| Early Adopter Mentality | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 11.4% |
| Italy | 9.0% |
| Germany | 8.7% |
See Decathlon audiences in other countries
More Shopping audiences in Spain
- BBVA (34,572,540)
- Champion (train) (17,247,000)
- Iberia (airline) (15,038,206)
- Ascom (12,424,479)
- Sabadell (11,999,540)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Decathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.