Decathlon Audience in France
Decathlon has an estimated audience of 6,215,907 people in France. 50.7% are female, 49.3% are male, average age 38.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average Decathlon fan in France is 38.7 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (16.25× the country average). Demographically, the Decathlon audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Decathlon fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.7 |
| Estimated audience size | 6,215,907 |
Audience persona
The typical Decathlon fan in France is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,073,620 | 0.96× |
| Auvergne-Rhône-Alpes | 829,142 | 1.13× |
| Hauts-de-France | 599,959 | 1.1× |
| Nouvelle-Aquitaine | 577,097 | 1.06× |
| Occitanie | 566,363 | 1.05× |
| Grand Est | 488,512 | 0.97× |
| Provence-Alpes-Côte d'Azur | 486,151 | 1.05× |
| Pays de la Loire | 362,146 | 1.05× |
| Brittany | 301,037 | 0.99× |
| Normandy | 297,753 | 0.98× |
| Bourgogne-Franche-Comté | 252,321 | 1× |
| Centre-Val de Loire | 223,427 | 0.95× |
| Corsica | 21,172 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 16.25× | Internet & Social Media |
| Permanent residency | 11.59× | Business & Career |
| DoTerra | 47.74× | Beauty & Wellness |
| Public administration | 12.71× | Business & Career |
| Restorative dentistry | 27.44× | Health |
| Payot | 27.34× | Beauty & Wellness |
| Eye care professional | 29.25× | Beauty & Wellness |
| Cervical vertebrae | 29.88× | Health |
| Improvisation | 7.51× | Music & Radio |
| Muslim holidays | 12.58× | Politics & Society |
| Soy milk | 31.83× | Food & Beverages |
| Islamic architecture | 12.65× | Home & Garden |
| Lions Clubs International | 11.03× | Business & Career |
| Compression stockings | 41.85× | Health |
| Consumer debt | 32.87× | Business & Career |
| Rechargeable battery | 18.2× | Home & Garden |
| Leather jacket | 21.18× | Fashion & Accessoires |
| Kosher foods | 51.58× | Food & Beverages |
| Inclusion (education) | 41.59× | Kids & Family |
| Fertility awareness | 27.25× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 19.66 |
| Urban Lifestyle | OPEN | 5.78 |
| Mindfulness | BALANCE | 1.6 |
| Extroversion | THRILL | 1.24 |
| Indulgence | JOY | 1.17 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 11.4% |
| Italy | 9.0% |
| Germany | 8.7% |
See Decathlon audiences in other countries
More Shopping audiences in France
- Boursorama (21,472,131)
- Doctolib (20,809,772)
- Orange (UK) (20,681,782)
- Engie (19,184,022)
- Lidl (14,254,952)
Frequently asked questions
How many fans does Decathlon have in France?
Decathlon has an estimated audience of 6,215,907 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Decathlon fans?
50.7% of Decathlon fans are female, 49.3% are male, with an average age of 38.7 years.
Which brands do Decathlon fans like most?
Decathlon fans show strongest brand affinity for Tinder (16.25×), Permanent residency (11.59×), and DoTerra (47.74×) over the country average.
Where do Decathlon fans live in France?
Decathlon fans in France are most concentrated in Île-de-France (reach 1,073,620), Auvergne-Rhône-Alpes (reach 829,142), and Hauts-de-France (reach 599,959). These three regions account for the largest share of the active audience.
What other brands do Decathlon fans also like?
Beyond Decathlon itself, the audience over-indexes on Permanent residency (11.59×), DoTerra (47.74×), Public administration (12.71×), and Restorative dentistry (27.44×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Decathlon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.