A data profile of the people who buy, follow and care about Media Markt in Spain — modelled from more than twelve digital signal sources. Media Markt has an estimated audience of 4,460,797 people in Spain.
The average Media Markt fan in Spain is 42.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Aldi, Wallapop, Banco Sabadell, with strongest over-indexing on Aldi (1.52× the country average).
Demographically, the Media Markt audience skews more female with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Media Markt fan in Spain is more female, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Aldi.
The key figures that characterise the Media Markt profile in Spain.
55.2% are female, 44.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.3 |
| Estimated audience size | 4,460,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide Media Markt audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 12.3% |
| Spain | 11.2% |
| Poland | 11.0% |
Where the Media Markt audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~800K | 1.48× | |
| 02 | Catalonia | ~1M | 1.43× | |
| 03 | Region of Murcia | ~200K | 1.30× | |
| 04 | Community of Madrid | ~1M | 1.25× | |
| 05 | Canary Islands | ~300K | 1.14× | |
| 06 | Andalusia | ~900K | 1.02× | |
| 07 | Balearic Islands | ~100K | 1.02× | |
| 08 | Castilla-La Mancha | ~200K | 0.93× | |
| 09 | Basque Autonomous Country | ~200K | 0.93× | |
| 10 | La Rioja | ~30K | 0.93× | |
| 11 | Cantabria | ~50K | 0.90× | |
| 12 | Navarre | ~50K | 0.87× | |
| 13 | Castile and León | ~200K | 0.85× | |
| 14 | Aragon | ~100K | 0.83× | |
| 15 | Principality of Asturias | ~90K | 0.82× | |
| 16 | Galicia | ~200K | 0.79× | |
| 17 | Extremadura | ~50K | 0.55× |
The strongest cross-interests of the Media Markt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 2.31× | ||
| 02 | Gaming computer | Technology & Electronics | 2.05× | ||
| 03 | PC game | Games | 2.01× | ||
| 04 | Cash Converters | Business & Career | 1.88× | ||
| 05 | Xiaomi | Technology & Electronics | 1.80× | ||
| 06 | Conforama | Home & Garden | 1.76× | ||
| 07 | Škoda Auto | Cars & Mobility | 1.72× | ||
| 08 | Computer processors | Technology & Electronics | 1.70× | ||
| 09 | Wallapop | Shopping | 1.65× | ||
| 10 | Renault | Cars & Mobility | 1.63× | ||
| 11 | Samsung | Technology & Electronics | 1.62× | ||
| 12 | Digital electronics | Technology & Electronics | 1.61× | ||
| 13 | Hyundai | Cars & Mobility | 1.61× | ||
| 14 | Apple | Technology & Electronics | 1.59× | ||
| 15 | Leroy Merlin | Shopping | 1.58× | ||
| 16 | Vodafone | Technology & Electronics | 1.54× | ||
| 17 | Aldi | Shopping | 1.52× | ||
| 18 | Banco Sabadell | Business & Career | 1.52× | ||
| 19 | Hybrids | Cars & Mobility | 1.52× | ||
| 20 | Movistar | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.34× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Price Sensitivity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.83× |
Media Markt's target market in Spain covers an estimated 4,460,797 people, concentrated in Catalonia and Community of Madrid.
55.2% of the Media Markt audience are female, 44.8% are male, with an average age of 42.3 years.
Media Markt fans show strongest brand affinity for Aldi (1.52×), Wallapop (1.65×), and Banco Sabadell (1.52×) over the country average.
Media Markt fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Media Markt itself, the audience over-indexes on Wallapop (1.65×), Banco Sabadell (1.52×), Movistar (1.51×), and Škoda Auto (1.72×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Media Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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