A data profile of the people who buy, follow and care about Handicraft in Colombia — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 5,314,507 people in Colombia.
Handicraft has an estimated audience of 5,314,507 people in Colombia. 61.3% are female, 38.7% are male, average age 36.9. Top brand affinities: Do it yourself (DIY), IKEA, Kitchenware, Toothbrush, Flea market.
Top brand affinities include Do it yourself (DIY), IKEA, Kitchenware, with strongest over-indexing on Do it yourself (DIY) (1.73× the country average).
Demographically, the Handicraft audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Career Orientation.
The typical Handicraft fan in Colombia is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Handicraft profile in Colombia.
61.3% are female, 38.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 36.9 |
| Estimated audience size | 5,314,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Handicraft audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 1.80× | ||
| 02 | Christmas decoration | Home & Garden | 1.80× | ||
| 03 | Zero waste | Home & Garden | 1.77× | ||
| 04 | Etsy | Fashion & Accessoires | 1.76× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 1.73× | ||
| 06 | Flea market | Home & Garden | 1.69× | ||
| 07 | Wedding Planners | Kids & Family | 1.67× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 1.65× | ||
| 09 | Art Deco | Arts & Culture | 1.65× | ||
| 10 | Outerwear | Fashion & Accessoires | 1.63× | ||
| 11 | Bedroom furniture | Home & Garden | 1.61× | ||
| 12 | Aromatherapy | Home & Garden | 1.61× | ||
| 13 | Kitchenware | Home & Garden | 1.60× | ||
| 14 | Tupperware | Home & Garden | 1.60× | ||
| 15 | Mineral water | Food & Beverages | 1.58× | ||
| 16 | Medicinal plants | Health | 1.57× | ||
| 17 | IKEA | Home & Garden | 1.56× | ||
| 18 | Designer clothing | Fashion & Accessoires | 1.56× | ||
| 19 | Toothbrush | Beauty & Wellness | 1.55× | ||
| 20 | Efficient energy use | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.50× | |
| Career Orientation | POWER | 1.46× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.87× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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