A data profile of the people who buy, follow and care about Handicraft in Denmark — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 1,338,828 people in Denmark.
Handicraft has an estimated audience of 1,338,828 people in Denmark. 69.9% are female, 30.1% are male, average age 45.9. Top brand affinities: Do it yourself (DIY), Fine art, Crafts, Renovation, Contemporary art.
Top brand affinities include Do it yourself (DIY), Fine art, Crafts, with strongest over-indexing on Do it yourself (DIY) (2.44× the country average).
Demographically, the Handicraft audience skews more female with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Handicraft fan in Denmark is more female, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Handicraft profile in Denmark.
69.9% are female, 30.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 45.9 |
| Estimated audience size | 1,338,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Handicraft audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 3.49× | ||
| 02 | Art jewelry | Fashion & Accessoires | 2.50× | ||
| 03 | Handmade jewelry | Fashion & Accessoires | 2.47× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 2.44× | ||
| 05 | Fine art | Business & Career | 2.40× | ||
| 06 | Art exhibition | Arts & Culture | 2.31× | ||
| 07 | Contemporary art | Arts & Culture | 2.30× | ||
| 08 | Flea market | Home & Garden | 2.21× | ||
| 09 | Local food | Food & Beverages | 2.20× | ||
| 10 | First-time buyer | Shopping | 2.13× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 2.09× | ||
| 12 | Uniqlo | Shopping | 2.05× | ||
| 13 | Renovation | Home & Garden | 2.04× | ||
| 14 | Fair trade | Business & Career | 2.04× | ||
| 15 | Organic farming | Food & Beverages | 1.75× | ||
| 16 | Crafts | Home & Garden | 1.73× | ||
| 17 | Art museum | Arts & Culture | 1.61× | ||
| 18 | Hobby | Home & Garden | 1.58× | ||
| 19 | IHF World Men's Handball Championship | Sports | 1.56× | ||
| 20 | Museum | Arts & Culture | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.81× | |
| Design Affinity | PREMIUM | 1.62× | |
| Creativity | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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