A data profile of the people who buy, follow and care about Knitting in Poland — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 1,595,877 people in Poland.
Knitting has an estimated audience of 1,595,877 people in Poland. 81.4% are female, 18.6% are male, average age 40.5. Top brand affinities: Crochet, Yarn, Knitting needle, Parfois (fashion accessories), Sewing.
Top brand affinities include Crochet, Yarn, Knitting needle, with strongest over-indexing on Crochet (10.38× the country average).
Demographically, the Knitting audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Knitting fan in Poland is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Crochet.
The key figures that characterise the Knitting profile in Poland.
81.4% are female, 18.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 40.5 |
| Estimated audience size | 1,595,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Knitting audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Needlework | Home & Garden | 13.31× | ||
| 02 | Knitting pattern | Fashion & Accessoires | 13.09× | ||
| 03 | Parfois (fashion accessories) | Fashion & Accessoires | 13.03× | ||
| 04 | Knitting needle | Fashion & Accessoires | 11.78× | ||
| 05 | Crochet | Home & Garden | 10.38× | ||
| 06 | Yarn | Fashion & Accessoires | 9.69× | ||
| 07 | Pattern (sewing) | Home & Garden | 7.17× | ||
| 08 | Sewing machine | Home & Garden | 6.95× | ||
| 09 | Embroidery | Home & Garden | 5.46× | ||
| 10 | Central heating | Home & Garden | 5.11× | ||
| 11 | Sewing | Home & Garden | 4.97× | ||
| 12 | Dress shirt | Fashion & Accessoires | 4.70× | ||
| 13 | Cardigan (sweater) | Fashion & Accessoires | 4.59× | ||
| 14 | Oysho | Fashion & Accessoires | 4.52× | ||
| 15 | Sweater | Fashion & Accessoires | 3.19× | ||
| 16 | Skirt | Fashion & Accessoires | 2.56× | ||
| 17 | Outdoor recreation | Sports | 1.72× | ||
| 18 | Food | Food & Beverages | 1.62× | ||
| 19 | Design | Home & Garden | 1.62× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.55× | |
| Healthy Lifestyle | BALANCE | 2.21× | |
| Early Adopter Mentality | POWER | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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