A data profile of the people who buy, follow and care about Bestseller in Italy — modelled from more than twelve digital signal sources. Bestseller has an estimated audience of 4,804,996 people in Italy.
The average Bestseller fan in Italy is 42.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Brassiere, Conad, Il Messaggero, with strongest over-indexing on Brassiere (2.65× the country average).
Demographically, the Bestseller audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bestseller fan in Italy is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Brassiere.
The key figures that characterise the Bestseller profile in Italy.
70.7% are female, 29.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 42.0 |
| Estimated audience size | 4,804,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Bestseller audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 11.6% |
| Germany | 6.2% |
Where the Bestseller audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.20× | |
| 02 | Puglia | ~400K | 1.16× | |
| 03 | Lombardy | ~1M | 1.15× | |
| 04 | Campania | ~600K | 1.14× | |
| 05 | Sicilia | ~500K | 1.11× | |
| 06 | Marche | ~100K | 1.09× | |
| 07 | Emilia-Romagna | ~400K | 1.02× | |
| 08 | Aosta Valley | ~10K | 1.02× | |
| 09 | Lazio | ~600K | 1.01× | |
| 10 | Molise | ~20K | 0.99× | |
| 11 | Basilicata | ~40K | 0.98× | |
| 12 | Veneto | ~400K | 0.97× | |
| 13 | Abruzzo | ~100K | 0.96× | |
| 14 | Calabria | ~100K | 0.95× | |
| 15 | Sardinia | ~100K | 0.95× | |
| 16 | Friuli-Venezia Giulia | ~90K | 0.95× | |
| 17 | Tuscany | ~300K | 0.94× | |
| 18 | Umbria | ~70K | 0.94× | |
| 19 | Piedmont | ~300K | 0.93× | |
| 20 | Liguria | ~100K | 0.89× |
The strongest cross-interests of the Bestseller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brassiere | Food & Beverages | 2.65× | ||
| 02 | Blouse | Fashion & Accessoires | 1.90× | ||
| 03 | Intimissimi | Fashion & Accessoires | 1.88× | ||
| 04 | Comfort | Travel & Leisure | 1.86× | ||
| 05 | Know-how | Business & Career | 1.76× | ||
| 06 | Outlet store | Shopping | 1.70× | ||
| 07 | SuperEnalotto | Games | 1.68× | ||
| 08 | Il Mattino | News | 1.64× | ||
| 09 | Therapy | Health | 1.64× | ||
| 10 | Primark | Shopping | 1.63× | ||
| 11 | EBay | Shopping | 1.61× | ||
| 12 | Leggo | News | 1.60× | ||
| 13 | Black Friday (shopping) | Shopping | 1.59× | ||
| 14 | Pharmacy | Business & Career | 1.58× | ||
| 15 | Coop | Food & Beverages | 1.57× | ||
| 16 | Conad | Shopping | 1.56× | ||
| 17 | Google Maps | Internet & Social Media | 1.54× | ||
| 18 | Technology & Electronics | 1.53× | |||
| 19 | Il Messaggero | News | 1.51× | ||
| 20 | Poste italiane | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Creativity | OPEN | 1.24× | |
| DIY Mentality | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Community Orientation | OPEN | 0.63× | |
| Individualism | JOY | 0.72× |
Bestseller has an estimated audience of 4,804,996 people in Italy, concentrated in Lombardy and Campania.
70.7% of Bestseller fans are female, 29.3% are male, with an average age of 42.0 years.
Bestseller fans show strongest brand affinity for Brassiere (2.65×), Conad (1.56×), and Il Messaggero (1.51×) over the country average.
Bestseller fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bestseller itself, the audience over-indexes on Conad (1.56×), Il Messaggero (1.51×), EBay (1.61×), and Email (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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