Know-how Audience in Italy
Know-how has an estimated audience of 9,899,243 people in Italy. 56.8% are female, 43.2% are male, average age 45.0. Top brand affinities: corriere dello sport, Instant messaging, Dentistry, Subito.it, General practitioner.
Top brand affinities include corriere dello sport, Instant messaging, Dentistry, with strongest over-indexing on corriere dello sport (2.75× the country average). Demographically, the Know-how audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Patriotism.
Category: Business & Career · Type: Topic
Demographics of Know-how fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.0 |
| Estimated audience size | 9,899,243 |
Audience persona
The typical Know-how fan in Italy is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for corriere dello sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| corriere dello sport | 2.75× | Sports |
| Instant messaging | 2.34× | Internet & Social Media |
| Dentistry | 3.35× | Business & Career |
| Subito.it | 1.95× | Shopping |
| General practitioner | 3.03× | Health |
| Horoscope | 3.37× | Health |
| Progressive rock | 2.46× | Music & Radio |
| Slovenia | 2.06× | Travel & Leisure |
| Crédit Agricole | 2.62× | Business & Career |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.68× | Internet & Social Media |
| Coop | 1.65× | Food & Beverages |
| Tattoos | 1.53× | Fashion & Accessoires |
| University | 1.69× | Business & Career |
| Indeed.com | 1.82× | Business & Career |
| Voucher | 2.21× | Shopping |
| Rose | 2.89× | Home & Garden |
| Expert (company) | 2.18× | Shopping |
| Volunteering | 1.5× | Politics & Society |
| Sophia Loren | 2.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.18 |
| Patriotism | CONSERVATISM | 1.1 |
| Family Orientation | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.5% |
| Brazil | 18.6% |
| Germany | 11.9% |
See Know-how audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Know-how. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.