Know-how Audience in United States
Know-how has an estimated audience of 1,419,419 people in United States. 49.8% are female, 50.2% are male, average age 43.1. Top brand affinities: Prison Break, PSV Eindhoven, Saw (franchise), Las Vegas, El País.
Top brand affinities include Prison Break, PSV Eindhoven, Saw (franchise), with strongest over-indexing on Prison Break (22.62× the country average). Demographically, the Know-how audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Know-how fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.1 |
| Estimated audience size | 1,419,419 |
Audience persona
The typical Know-how fan in United States is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Prison Break.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prison Break | 22.62× | Movies & TV |
| PSV Eindhoven | 40.6× | Sports |
| Saw (franchise) | 16.31× | Movies & TV |
| Las Vegas | 4.57× | Travel & Leisure |
| El País | 13.12× | News |
| Wells Fargo | 2.01× | Business & Career |
| AutoZone | 1.88× | Cars & Mobility |
| T-Mobile | 1.81× | Technology & Electronics |
| Real Madrid C.F. | 2.26× | Sports |
| Web server | 3.98× | Technology & Electronics |
| Dentistry | 2.48× | Business & Career |
| Milwaukee Brewers | 3.65× | Sports |
| Bank of America | 1.78× | Business & Career |
| Madrid | 6.12× | Travel & Leisure |
| FIFA Club World Cup | 7.41× | Sports |
| Texas Roadhouse | 1.63× | Food & Beverages |
| The UPS Store | 1.83× | Shopping |
| Singer-songwriter | 1.6× | Music & Radio |
| Powerball | 1.67× | Games |
| San Diego Padres | 4.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.3 |
| Mindfulness | BALANCE | 1.22 |
| Price Sensitivity | PREMIUM | 1.06 |
| Spirituality | BALANCE | 1.04 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.5% |
| Brazil | 18.6% |
| Germany | 11.9% |
See Know-how audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Know-how. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.