Rascasse Audience Intelligence

Bestseller Audience in Brazil

A data profile of the people who buy, follow and care about Bestseller in Brazil — modelled from more than twelve digital signal sources. Bestseller has an estimated audience of 4,265,689 people in Brazil.

#9among Literary genre in Brazil#1067among Topic in Brazil#25in Literature

The average Bestseller fan in Brazil is 37.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bestseller profile in Brazil.

Audience size
4.3M
in Brazil
Gender
72.9%♀
27.1% male
Age
37.3
average years
Country rank
#1600
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bestseller fans

72.9% are female, 27.1% are male, average age 37.3.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Bestseller audience in Brazil
MetricValue
Female72.9%
Male27.1%
Average age37.3
Estimated audience size4,265,689
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Bestseller audience in Brazil
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Bestseller audience comes from Brazil.

Worldwide audience distribution share by country for Bestseller
CountryShare
United States18.0%
Japan11.6%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bestseller audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Bestseller fans by region: top regions in Brazil
#RegionReachAffinity×
01Roraima~10K1.21×
02Amapá~20K1.16×
03Acre~20K1.16×
04Tocantins~30K1.03×
05Alagoas~60K1.01×
06Rondônia~40K1.01×
07Sergipe~40K1.00×
08Piauí~60K0.98×
09Rio Grande do Norte~70K0.97×
10Pernambuco~200K0.96×
11Paraíba~80K0.96×
12Amazonas~70K0.96×
13Mato Grosso do Sul~60K0.96×
14Maranhão~100K0.95×
15Mato Grosso~80K0.94×
16Federal District~70K0.94×
17Santa Catarina~200K0.93×
18Pará~100K0.93×
19Espírito Santo~80K0.93×
20Goiás~100K0.92×
21Ceará~200K0.91×
22Bahia~300K0.90×
23Rio de Janeiro~400K0.88×
24Rio Grande do Sul~200K0.88×
25Minas Gerais~400K0.84×
26Paraná~200K0.82×
27São Paulo~900K0.77×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Brazil

See Bestseller audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →