A data profile of the people who buy, follow and care about Manga in Italy — modelled from more than twelve digital signal sources. Manga has an estimated audience of 7,484,529 people in Italy.
The average Manga fan in Italy is 35.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Anime and manga fandom, Anime convention, Japanese art, with strongest over-indexing on Anime and manga fandom (4.57× the country average).
Demographically, the Manga audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Manga fan in Italy is more male, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Manga profile in Italy.
44.3% are female, 55.7% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 35.0 |
| Estimated audience size | 7,484,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Manga audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.46× | |
| 02 | Lazio | ~1M | 1.27× | |
| 03 | Tuscany | ~600K | 1.24× | |
| 04 | Veneto | ~700K | 1.20× | |
| 05 | Emilia-Romagna | ~700K | 1.19× | |
| 06 | Piedmont | ~700K | 1.17× | |
| 07 | Puglia | ~600K | 1.15× | |
| 08 | Sicilia | ~700K | 1.13× | |
| 09 | Campania | ~900K | 1.10× | |
| 10 | Liguria | ~200K | 1.05× | |
| 11 | Marche | ~200K | 0.96× | |
| 12 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 13 | Sardinia | ~200K | 0.93× | |
| 14 | Abruzzo | ~200K | 0.92× | |
| 15 | Umbria | ~100K | 0.89× | |
| 16 | Trentino-Alto Adige/Südtirol | ~100K | 0.88× | |
| 17 | Calabria | ~200K | 0.86× | |
| 18 | Basilicata | ~50K | 0.72× | |
| 19 | Molise | ~20K | 0.61× | |
| 20 | Aosta Valley | ~10K | 0.61× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Hero Academia | Literature | 5.00× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 4.62× | ||
| 03 | Anime and manga fandom | Literature | 4.57× | ||
| 04 | Anime convention | Literature | 4.36× | ||
| 05 | Shōnen manga | Literature | 4.18× | ||
| 06 | Japanese art | Arts & Culture | 3.86× | ||
| 07 | Japanese popular culture | Travel & Leisure | 3.76× | ||
| 08 | Cosplay | Games | 3.64× | ||
| 09 | One Piece | Movies & TV | 3.59× | ||
| 10 | Otaku | Literature | 3.52× | ||
| 11 | Japanese language | Politics & Society | 2.73× | ||
| 12 | Pokémon | Games | 2.73× | ||
| 13 | Comics | Literature | 2.32× | ||
| 14 | Anime movies | Movies & TV | 2.20× | ||
| 15 | Twitch | Games | 2.13× | ||
| 16 | Superman | Movies & TV | 2.07× | ||
| 17 | Mobile game | Games | 2.02× | ||
| 18 | Harry Potter | Movies & TV | 1.87× | ||
| 19 | Animated movies | Movies & TV | 1.81× | ||
| 20 | TikTok | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Need for Security | CONSERVATISM | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Manga has an estimated audience of 7,484,529 people in Italy, concentrated in Lombardy and Lazio.
44.3% of Manga fans are female, 55.7% are male, with an average age of 35.0 years.
Manga fans show strongest brand affinity for Anime and manga fandom (4.57×), Anime convention (4.36×), and Japanese art (3.86×) over the country average.
Manga fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on Anime convention (4.36×), Japanese art (3.86×), Comics (2.32×), and One Piece (3.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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