A data profile of the people who buy, follow and care about Coffee in Indonesia — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 8,008,811 people in Indonesia.
The average Coffee fan in Indonesia is 36.3 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, Central Java.
Top brand affinities include Web fiction, Carnation (brand), Coffee-Mate, with strongest over-indexing on Web fiction (1.53× the country average).
Demographically, the Coffee audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 34 regions tracked by Rascasse.
The typical Coffee fan in Indonesia is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Web fiction.
The key figures that characterise the Coffee profile in Indonesia.
45.2% are female, 54.8% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 36.3 |
| Estimated audience size | 8,008,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Coffee audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~900K | 5.61× | |
| 02 | Special Region of Yogyakarta | ~500K | 4.05× | |
| 03 | Jakarta | ~1M | 1.87× | |
| 04 | West Nusa Tenggara | ~200K | 1.68× | |
| 05 | Banten | ~400K | 1.40× | |
| 06 | Central Java | ~900K | 1.22× | |
| 07 | South Kalimantan | ~100K | 1.05× | |
| 08 | West Java | ~1M | 0.98× | |
| 09 | East Java | ~800K | 0.96× | |
| 10 | Central Kalimantan | ~60K | 0.96× | |
| 11 | East Kalimantan | ~100K | 0.94× | |
| 12 | Riau Islands | ~70K | 0.85× | |
| 13 | Bangka-Belitung Islands | ~30K | 0.77× | |
| 14 | North Kalimantan | ~20K | 0.74× | |
| 15 | Riau | ~100K | 0.73× | |
| 16 | North Sumatra | ~300K | 0.71× | |
| 17 | South Sulawesi | ~200K | 0.70× | |
| 18 | West Kalimantan | ~80K | 0.65× | |
| 19 | North Sulawesi | ~60K | 0.64× | |
| 20 | Southeast Sulawesi | ~40K | 0.63× | |
| 21 | Gorontalo (disambiguation)(2) | ~20K | 0.63× | |
| 22 | Lampung | ~100K | 0.60× | |
| 23 | West Sumatra | ~80K | 0.60× | |
| 24 | Central Sulawesi | ~40K | 0.60× | |
| 25 | East Nusa Tenggara | ~50K | 0.59× | |
| 26 | West Papua | ~10K | 0.59× | |
| 27 | South Sumatra | ~100K | 0.58× | |
| 28 | West Sulawesi | ~20K | 0.57× | |
| 29 | North Maluku | ~20K | 0.56× | |
| 30 | Jambi | ~50K | 0.54× | |
| 31 | Maluku | ~20K | 0.54× | |
| 32 | Papua (province) | ~20K | 0.52× | |
| 33 | Bengkulu | ~30K | 0.50× | |
| 34 | Aceh | ~50K | 0.46× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee-Mate | Food & Beverages | 1.71× | ||
| 02 | Carnation (brand) | Food & Beverages | 1.57× | ||
| 03 | Web fiction | Literature | 1.53× | ||
| 04 | Rice huller | Topic | 1.52× | ||
| 05 | Ice cream soda | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.43× | |
| Early Adopter Mentality | POWER | 0.49× |
Coffee has an estimated audience of 8,008,811 people in Indonesia, concentrated in West Java and Jakarta.
45.2% of Coffee fans are female, 54.8% are male, with an average age of 36.3 years.
Coffee fans show strongest brand affinity for Web fiction (1.53×), Carnation (brand) (1.57×), and Coffee-Mate (1.71×) over the country average.
Coffee fans in Indonesia are most concentrated in West Java (reach ~1M), Jakarta (reach ~1M), and Central Java (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Coffee itself, the audience over-indexes on Carnation (brand) (1.57×), Coffee-Mate (1.71×), Rice huller (1.52×), and Ice cream soda (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.