A data profile of the people who buy, follow and care about Coffee in Australia — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 8,126,159 people in Australia.
The average Coffee fan in Australia is 43.0 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Toro (company), San Pellegrino, with strongest over-indexing on Toro (company) (1.54× the country average).
Demographically, the Coffee audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 8 regions tracked by Rascasse.
The typical Coffee fan in Australia is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Toro (company).
The key figures that characterise the Coffee profile in Australia.
60.7% are female, 39.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.0 |
| Estimated audience size | 8,126,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Coffee audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~200K | 1.20× | |
| 02 | Western Australia | ~1M | 1.05× | |
| 03 | Victoria | ~2.5M | 1.03× | |
| 04 | Queensland | ~2M | 1.02× | |
| 05 | Australian Capital Territory | ~200K | 0.99× | |
| 06 | New South Wales | ~3M | 0.94× | |
| 07 | Northern Territory | ~70K | 0.94× | |
| 08 | South Australia | ~500K | 0.83× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toro (company) | Home & Garden | 1.54× | ||
| 02 | San Pellegrino | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| DIY Mentality | THRILL | 0.99× | |
| Creativity | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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