A data profile of the people who buy, follow and care about Coffee in South Africa — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 2,363,899 people in South Africa.
Coffee has an estimated audience of 2,363,899 people in South Africa. 58.0% are female, 42.0% are male, average age 37.6. Top brand affinities: Cottage pie, Boston College, Meze, Croquette, Thermos.
Top brand affinities include Cottage pie, Boston College, Meze, with strongest over-indexing on Cottage pie (1.59× the country average).
Demographically, the Coffee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Coffee fan in South Africa is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Cottage pie.
The key figures that characterise the Coffee profile in South Africa.
58.0% are female, 42.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 37.6 |
| Estimated audience size | 2,363,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Coffee audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Croquette | Food & Beverages | 2.09× | ||
| 02 | Corned beef | Food & Beverages | 1.88× | ||
| 03 | Thermos | Home & Garden | 1.82× | ||
| 04 | Kaffee Hag | Food & Beverages | 1.82× | ||
| 05 | Meze | Food & Beverages | 1.67× | ||
| 06 | Drink mix | Food & Beverages | 1.60× | ||
| 07 | Cottage pie | Food & Beverages | 1.59× | ||
| 08 | Asda | Shopping | 1.59× | ||
| 09 | Boston College | Business & Career | 1.58× | ||
| 10 | 9 to 5 (musical) | Music & Radio | 1.57× | ||
| 11 | Pepper steak | Topic | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| Travelling | THRILL | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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