A data profile of the people who buy, follow and care about Coffee in Colombia — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 6,169,733 people in Colombia.
Coffee has an estimated audience of 6,169,733 people in Colombia. 57.9% are female, 42.1% are male, average age 36.6. Top brand affinities: Ravenna, Incentive, Eudora, Kansas, Tax break, EMC Corporation.
Top brand affinities include Ravenna, Incentive, Eudora, Kansas, with strongest over-indexing on Ravenna (1.53× the country average).
Demographically, the Coffee audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Coffee fan in Colombia is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Ravenna.
The key figures that characterise the Coffee profile in Colombia.
57.9% are female, 42.1% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 36.6 |
| Estimated audience size | 6,169,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Coffee audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.86× | ||
| 02 | EMC Corporation | Technology & Electronics | 1.64× | ||
| 03 | Incentive | Business & Career | 1.60× | ||
| 04 | Tax break | Politics & Society | 1.58× | ||
| 05 | SOCAR | Business & Career | 1.58× | ||
| 06 | Ravenna | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.95× | |
| Career Orientation | POWER | 0.95× | |
| Risk Appetite | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Individualism | JOY | 0.50× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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