A data profile of the people who buy, follow and care about Coffee in Switzerland — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 1,953,241 people in Switzerland.
The average Coffee fan in Switzerland is 43.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.
Top brand affinities include Nespresso, Coffea, Dolce Gusto, with strongest over-indexing on Nespresso (1.54× the country average).
Demographically, the Coffee audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 26 regions tracked by Rascasse.
The typical Coffee fan in Switzerland is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Nespresso.
The key figures that characterise the Coffee profile in Switzerland.
57.2% are female, 42.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.6 |
| Estimated audience size | 1,953,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Coffee audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~400K | 2.69× | |
| 02 | Basel-City | ~200K | 2.36× | |
| 03 | Canton of Zürich | ~700K | 2.15× | |
| 04 | Canton of Bern | ~300K | 1.79× | |
| 05 | Luzern | ~100K | 1.68× | |
| 06 | Graubünden | ~70K | 1.51× | |
| 07 | Canton of St. Gallen | ~100K | 1.26× | |
| 08 | Vaud | ~200K | 1.22× | |
| 09 | Canton of Zug | ~30K | 1.22× | |
| 10 | Aargau | ~100K | 1.16× | |
| 11 | Thurgau | ~50K | 1.05× | |
| 12 | Schwyz | ~30K | 1.02× | |
| 13 | Valais | ~80K | 1.00× | |
| 14 | Solothurn | ~50K | 0.95× | |
| 15 | Basel-Landschaft | ~40K | 0.94× | |
| 16 | Schaffhausen | ~10K | 0.92× | |
| 17 | Ticino | ~70K | 0.90× | |
| 18 | Canton of Obwalden | ~7K | 0.89× | |
| 19 | Uri | ~5K | 0.76× | |
| 20 | Appenzell Ausserrhoden | ~6K | 0.67× | |
| 21 | Canton of Nidwalden | ~5K | 0.67× | |
| 22 | Fribourg | ~40K | 0.59× | |
| 23 | Canton of Glarus | ~4K | 0.59× | |
| 24 | Appenzell Innerrhoden | ~1K | 0.57× | |
| 25 | Neuchatel | ~20K | 0.49× | |
| 26 | Jura | ~6K | 0.44× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffea | Food & Beverages | 1.58× | ||
| 02 | Nespresso | Food & Beverages | 1.54× | ||
| 03 | Emmi CAFFÈ LATTE | Food & Beverages | 1.54× | ||
| 04 | Dolce Gusto | Food & Beverages | 1.52× | ||
| 05 | Seattle's Best Coffee | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.83× |
Coffee has an estimated audience of 1,953,241 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.
57.2% of Coffee fans are female, 42.8% are male, with an average age of 43.6 years.
Coffee fans show strongest brand affinity for Nespresso (1.54×), Coffea (1.58×), and Dolce Gusto (1.52×) over the country average.
Coffee fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Canton of Geneva (reach ~400K), and Canton of Bern (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Coffee itself, the audience over-indexes on Coffea (1.58×), Dolce Gusto (1.52×), Emmi CAFFÈ LATTE (1.54×), and Seattle's Best Coffee (1.51×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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