A data profile of the people who buy, follow and care about Credit cards in Australia — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 5,721,120 people in Australia.
The average Credit cards fan in Australia is 44.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Compass , American Express, Dow Jones Industrial Average, with strongest over-indexing on Compass (1.61× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Credit cards fan in Australia is balanced, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Compass .
The key figures that characterise the Credit cards profile in Australia.
52.3% are female, 47.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.3 |
| Estimated audience size | 5,721,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Credit cards audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~4.5M | 3.77× | |
| 02 | Northern Territory | ~40K | 0.76× | |
| 03 | Australian Capital Territory | ~80K | 0.64× | |
| 04 | Victoria | ~1M | 0.63× | |
| 05 | Queensland | ~900K | 0.63× | |
| 06 | Western Australia | ~400K | 0.63× | |
| 07 | South Australia | ~300K | 0.60× | |
| 08 | Tasmania | ~70K | 0.59× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tubi TV | Movies & TV | 1.94× | ||
| 02 | Credit card balance transfer | Business & Career | 1.89× | ||
| 03 | American Express | Business & Career | 1.88× | ||
| 04 | Xbox Video | Movies & TV | 1.87× | ||
| 05 | TeamBank | Business & Career | 1.78× | ||
| 06 | Balance transfer | Business & Career | 1.74× | ||
| 07 | Dow Jones Industrial Average | Business & Career | 1.69× | ||
| 08 | Virgin Money | Business & Career | 1.67× | ||
| 09 | Comparehero | Business & Career | 1.66× | ||
| 10 | Membership Rewards | Shopping | 1.64× | ||
| 11 | Compass | Business & Career | 1.61× | ||
| 12 | Travelex | Business & Career | 1.61× | ||
| 13 | Vest | Fashion & Accessoires | 1.61× | ||
| 14 | M-Pesa | Technology & Electronics | 1.61× | ||
| 15 | Balance (accounting) | Business & Career | 1.60× | ||
| 16 | Shandy | Food & Beverages | 1.57× | ||
| 17 | Nexcare | Health | 1.56× | ||
| 18 | Pensioner | Business & Career | 1.51× | ||
| 19 | Airport lounge | Travel & Leisure | 1.51× | ||
| 20 | Mortgage insurance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.12× | |
| Family Orientation | CONSERVATISM | 1.01× | |
| Price Sensitivity | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Mindfulness | BALANCE | 0.77× | |
| Sports Activity | POWER | 0.78× |
Credit cards has an estimated audience of 5,721,120 people in Australia, concentrated in New South Wales and Victoria.
52.3% of Credit cards fans are female, 47.7% are male, with an average age of 44.3 years.
Credit cards fans show strongest brand affinity for Compass (1.61×), American Express (1.88×), and Dow Jones Industrial Average (1.69×) over the country average.
Credit cards fans in Australia are most concentrated in New South Wales (reach ~4.5M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on American Express (1.88×), Dow Jones Industrial Average (1.69×), Pensioner (1.51×), and Travelex (1.61×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.