A data profile of the people who buy, follow and care about Pleasure in Indonesia — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 4,615,345 people in Indonesia.
Pleasure has an estimated audience of 4,615,345 people in Indonesia. 46.7% are female, 53.3% are male, average age 34.0. Top brand affinities: Telegram, Luxury goods, Automobiles, Hair products, High-definition television.
Top brand affinities include Telegram, Luxury goods, Automobiles, with strongest over-indexing on Telegram (2.43× the country average).
Demographically, the Pleasure audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical Pleasure fan in Indonesia is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Telegram.
The key figures that characterise the Pleasure profile in Indonesia.
46.7% are female, 53.3% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 34.0 |
| Estimated audience size | 4,615,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Pleasure audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.43× | ||
| 02 | Eintracht Frankfurt | Sports | 2.33× | ||
| 03 | romantic comedies | Movies & TV | 2.03× | ||
| 04 | Indonesian cuisine | Food & Beverages | 2.01× | ||
| 05 | Radio | Technology & Electronics | 1.96× | ||
| 06 | Reggaeton | Music & Radio | 1.92× | ||
| 07 | Investment management | Business & Career | 1.90× | ||
| 08 | Breakfast television | Movies & TV | 1.90× | ||
| 09 | Viu (streaming media) | Movies & TV | 1.81× | ||
| 10 | Self-employment | Business & Career | 1.77× | ||
| 11 | Rugby union | Sports | 1.71× | ||
| 12 | High-definition television | Technology & Electronics | 1.70× | ||
| 13 | Buddhism | Health | 1.65× | ||
| 14 | Casual game | Games | 1.65× | ||
| 15 | Hair products | Beauty & Wellness | 1.57× | ||
| 16 | Hinduism | Politics & Society | 1.56× | ||
| 17 | Automobiles | Cars & Mobility | 1.54× | ||
| 18 | Online chat | Technology & Electronics | 1.54× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.51× | ||
| 20 | Bicycle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Mindfulness | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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