A data profile of the people who buy, follow and care about Pleasure in Malaysia — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 3,017,860 people in Malaysia.
The average Pleasure fan in Malaysia is 36.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Drive, Politics, Social science, with strongest over-indexing on Google Drive (1.77× the country average).
Demographically, the Pleasure audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pleasure fan in Malaysia is balanced, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Google Drive.
The key figures that characterise the Pleasure profile in Malaysia.
51.5% are female, 48.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 36.4 |
| Estimated audience size | 3,017,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Pleasure audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.8% |
| United Kingdom | 4.6% |
Where the Pleasure audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.52× | |
| 02 | Selangor | ~1M | 1.34× | |
| 03 | Johor | ~500K | 1.16× | |
| 04 | Sarawak | ~300K | 1.09× | |
| 05 | Sabah | ~300K | 1.08× | |
| 06 | Penang | ~200K | 1.07× | |
| 07 | Perak | ~200K | 1.05× | |
| 08 | Kedah | ~200K | 0.99× | |
| 09 | Negeri Sembilan | ~100K | 0.99× | |
| 10 | Labuan | ~20K | 0.99× | |
| 11 | Malacca | ~100K | 0.97× | |
| 12 | Kelantan | ~100K | 0.95× | |
| 13 | Perlis | ~40K | 0.95× | |
| 14 | Pahang | ~100K | 0.94× | |
| 15 | Terengganu | ~100K | 0.94× | |
| 16 | Putrajaya | ~20K | 0.93× |
The strongest cross-interests of the Pleasure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Street View | Internet & Social Media | 2.50× | ||
| 02 | Statistics | Business & Career | 2.48× | ||
| 03 | Large intestine | Health | 2.36× | ||
| 04 | Air fryer | Food & Beverages | 2.33× | ||
| 05 | Public administration | Business & Career | 2.28× | ||
| 06 | Cartilage | Health | 2.22× | ||
| 07 | Hindi | Politics & Society | 2.02× | ||
| 08 | Instant noodle | Food & Beverages | 2.02× | ||
| 09 | Political science | Business & Career | 1.98× | ||
| 10 | Uric acid | Health | 1.87× | ||
| 11 | Spanish language | Politics & Society | 1.85× | ||
| 12 | Christmas tree | Kids & Family | 1.78× | ||
| 13 | Google Drive | Technology & Electronics | 1.77× | ||
| 14 | Blood vessel | Health | 1.77× | ||
| 15 | Social science | Business & Career | 1.74× | ||
| 16 | Tibet | Travel & Leisure | 1.70× | ||
| 17 | Sociology | Business & Career | 1.61× | ||
| 18 | Politics | Politics & Society | 1.57× | ||
| 19 | Sketch comedy | Movies & TV | 1.55× | ||
| 20 | United Nations | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Extroversion | THRILL | 1.20× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Pleasure has an estimated audience of 3,017,860 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.5% of Pleasure fans are female, 48.5% are male, with an average age of 36.4 years.
Pleasure fans show strongest brand affinity for Google Drive (1.77×), Politics (1.57×), and Social science (1.74×) over the country average.
Pleasure fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pleasure itself, the audience over-indexes on Politics (1.57×), Social science (1.74×), Hindi (2.02×), and Blood vessel (1.77×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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